| INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION | ágnes BRİX | 1–10 |
| HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B) | Alptekin ERKOLLAR, Birgit OBERER | 11–20 |
| COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS | Andrea BENE, Katalin ÓHEGYİ, József CSERNÁK | 21–30 |
| PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY | Anett Krisztina SZABO | 31–42 |
| ANIMAL ETHICS IN TOURISM | Azade Özlem ÇALIK, Gülsel ÇİFTÇİ | 43–53 |
| THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL | Bahar YALCIN | 54–68 |
| COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER | Barbara JANKOWSKA | 69–80 |
| THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA | Beáta KÁDÁR | 81–91 |
| EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT | Bodo IGLER, Tobias BRAUMANN, Stephan BÖHM | 92–102 |
| PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA | Burcin Cetin KARABAT, Suayyip CALİS, Cagatay KARABAT | 103–112 |
| THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR | Cemalettin Öcal FİDANBOY, Hale ALAN, H. Okan YELOĞLU | 113–119 |
| THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE | Ceren UZAR, G.cenk AKKAYA | 120–128 |
| EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY | Elvan OKUTAN, Sezai OKUTAN | 129–137 |
| RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE | Emre ERGÜN, Erdoğan GAVCAR | 138–149 |
| GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH | Engin Deniz ERİŞ, Pınar SÜRAL ÖZER, Ömür Neczan TİMURCANDAY ÖZMEN, Özlem ÇAKIR, Güler TOZKOPARAN | 150–161 |
| NEW DIMENSIONS OF BALANCED SCORECARD | Erika Blumne Ban, Roland Gacsi, Katalin LEPP | 162–171 |
| THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES | Fatma CAKİR, Aysenur CETİN | 172–181 |
| THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR | Fatma ÇAKIR, Oya ERU | 182–190 |
| THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES | Fatma ÇAKIR, Pınar DELİBAL | 191–201 |
| THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY | Fejér-király GERGELY, Tánczos Levente JÓZSEF | 202–211 |
| DIGITAL PR | H.hale BOZKURT | 212–221 |
| NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM) | Haluk SELVİ, Murat AY, Savaş YAPICI | 222–229 |
| EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES | József CSERNÁK, László Attila CSAPÓ, Krisztián KİSARİ, İstván TAKÁCS | 230–240 |
| IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY | Katalin ÓHEGYİ, Virág SZABÓ, Andrea BENE | 241–250 |
| POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES | Krisztián KİSARİ, László Attila CSAPÓ, József CSERNÁK, árpád Endre KOVÁCS | 251–260 |
| Information Technology in Performance Evaluation and its’ effects on the evaluation objectives | Krisztián KİSARİ, Katalin LEPP | 261–272 |
| THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY | László Attila CSAPÓ, Péter TASİ, Száva Zsigmond | 273–283 |
| BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE | M. Halit YILDIRIM, Muhammet SAYGIN | 284–295 |
| THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT | Md. Rosli bin Ismail | 296–306 |
| MADAME BUTTERFLY’S CAREER PREFERENCE | Meltem Onay | 307–317 |
| A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business | Michael Gepp, Michael Amberg, Jan Vollmar, Thomas Schaeffler | 318–327 |
| UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA | Milan Dimitrijević, Dragan Jeremi | 328–338 |
| EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION | Mohsen Nazari, Zahra Heydarifard | 339–346 |
| THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA | Muchid Albintani | 347–355 |
| WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS | Neubauer Éva | 356–367 |
| EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS | Norhayati Mat Yusoff, Mohd Salehuddin Mohd Zahari, Zamri Ahmad, Nina Farisha Isa, Fatimah Abd Ghani | 368–379 |
| THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR | Pınar CELİK, Cengiz GOK | 380–392 |
| IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES | Richárd Gál, Andrea Bene, Katalin Óhegyi, József Csernák | 393–402 |
| MARKETING PERFORMANCE MANAGEMENT | Roland Gacsi, Zoltan Zeman | 403–413 |
| THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE | Sally Sayyed Hussien Ahmed | 414–424 |
| DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION | Sanja Bijakšić, BRano Markić, Slavo Kukić | 425–435 |
| THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES | Seçil BAL TAŞTAN, Emre İŞÇİ | 436–447 |
| MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY | Selma Zone Fekih Ahmed | 448–460 |
| CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE | Selma Zone Fekih Ahmed, Manel Belguith Koubaa | 461–473 |
| E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES | Sinem YEYGEL CAKIR, Aysen TEMEL EGINLI | 474–484 |
| ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY | Stephan Böhm, Philip Constantine, Bodo Igler | 485–494 |
| THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP | Suat BEGEÇ, Vita ZARINA, Cem GÜÇEL | 498–507 |
| METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE | Száva Zsigmond, Krisztián Kisari | 508–518 |