Dergiler / International Journal of Business and Management Studies / 2013 / Cilt: 5 Sayı: 1

INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

ágnes BRİX

Sayfa
1–10
DOI
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Abstract

This study investigates the untapped possible sources in one of Hungary’s less developed region. There are many natural and cultural sources, which can be used to boost the local tourism, with the help of an appropriate marketing communication plan. To select the optimal touristic products for this task, Hungary’s more developed regions and also foreign examples can give help. In 2010 Pécs wasn’t voted as cultural capital without a reason. There are plenty of historic, cultural and natural attractions which can be used to draw visitors into the region