| INFLUENCE OF PERCEIVED CUSTOMER VALUE, EMPLOYEE SERVICE QUALITY, BANK IMAGE AND CUSTOMER SATISFACTION ON GENERATION Y STUDENTS’ BANK LOYALTY | Ephrem Habtemichael REDDA, Marko Van DEVENTER | 1–16 |
| DRIVERS OF ENTREPRENEURIAL INTENTIONS AMONGST GENERATION Y STUDENTS IN ZIMBABWE | Esther MARİRE, Chengedzai MAFİNİ, Manilall DHURUP | 17–34 |
| AN EXPLORATORY STUDY OF CHALLENGES FACED BY WOMEN ENTREPRENEURS IN THE CONSTRUCTION INDUSTRY IN SOUTH AFRICA | Evelyn Omayemi ANEKE, Evelyn DERERA, Mapeto BOMANİ | 35–51 |
| GENDER DIFFERENCES IN BRAND LOYALTY TOWARDS FASHION BRANDS AMONG GENERATION Y STUDENTS | Heleneze-tiane LUES, Natasha De KLERK | 52–68 |
| AN INVESTIGATION INTO THE FACTORS AFFECTING YOUNG PEOPLE’S ENTREPRENEURIAL INCLINATION: THE CASE OF SELECTED AREAS IN SOUTH AFRICA | Jacques De JONGH, Natanya MEYER | 69–86 |
| INTERNAL CONTROLS SYSTEMS AND THE RISK PERFORMANCE CHARACTERIZING SMALL AND MEDIUM MANUFACTURING FIRMS IN THE CAPE METROPOLE | J. DUBİHLELA, Lisa NQALA | 87–103 |
| IDENTIFYING THE NATURE OF PARTICIPATORY COMMUNICATION BETWEEN STAKEHOLDERS OF A UNIVERSITY INCUBATOR | J Van Der VYVER, C Van Der VYVER | 104–119 |
| PERCEPTIONS OF LOCAL BUSINESSES ON THE NEWLY PROPOSED NATIONAL MINIMUM WAGE IN SOUTH AFRICA | N.P Mncayi, J.J De Jongh | 120–136 |
| THE ROLE OF ORGANISATIONAL ETHICS MANAGEMENT WITHIN THE SOUTH AFRICAN PUBLIC SERVICE | Nethonzhe THONZHE, Shikha Vyas DOORGAPERSAD | 137–150 |
| DETERMINING THE MEDIATING ROLE OF SUPPLIER AND CUSTOMER INTEGRATION TOWARDS ENHANCING RETURN ON INVESTMENT OF SMALL AND MEDIUM ENTERPRISES | Osayuwamen OMORUYİ | 151–166 |
| EXPLORING ATTENDEES’ PERCEPTIONS ON SERVICE QUALITY PROVIDED AT THE VAAL RIVER CARNIVAL IN SOUTH AFRICA | Phillemon Tlake RACHOENE, Bakae Aubrey MOKOENA | 167–183 |
| REFINEMENT AND VALIDATION OF SCALES FOR MEASURING PERCEIVED SOCIAL RISK, BUYING BEHAVIOUR AND RETAIL STORE CHOICE | Pieter Van SCHALKWYK, Eugine Tafadzwa MAZİRİRİ, Bakae Aubrey MOKOENA | 184–199 |
| START-UP AND ESTABLISHED ORGANISATIONS’ REQUIREMENTS FROM UNIVERSITY BUSINESS INCUBATORS | Rita KLONARİDİS, Natasha De KLERK | 200–213 |