SavedAdd your journal

Journals / Gaziantep Üniversitesi Sosyal Bilimler Dergisi / 2022 / Cilt: 21 - Sayı: 1

City brand benefits affecting creative class in choice of place to live

Yaratıcı sınıfın yaşanacak yer seçimini etkileyen kent markası faydaları

Taner SIĞINDI
Pages
283–302
Publication Date
2022-01-26
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In addition, decision makers in the city brand management were allowed to develop strategies and tactics that would reinforce the mentioned themes.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:City brand benefits, affecting the creative class’ choice regarding place to live, are examined in this paper.
📊
Key Findings & Data:In this context, an exploratory research design was conducted.
💡
Conclusion & Impact:In addition, decision makers in the city brand management were allowed to develop strategies and tactics that would reinforce the mentioned themes.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Kent markası faydaları · yaratıcı sınıf · kent sakini

Abstract

City brand benefits, affecting the creative class’ choice regarding place to live, are examined in this paper. In this context, an exploratory research design was conducted. Data were collected through in-depth interviews with the participants who have moved to the Menteşe district of Muğla province by their own choice and who are considered (scientist, engineer, physician, researcher, lawyer, etc.) in the creative class. Thematic analysis method was used in the analysis of the data and it was determined that the participants took into account three main themes, 'Aegean culture, natural beauty and location', as city brand benefits in their decision processes. On the other hand, the theme of Aegean culture consists of two sub-themes: lifestyle and human profile. The results revealed what city brand benefits affect the selection of city to live in Turkey by creative class. Thus, this paper contributed to the literature on how the preferences of the creative class are formed in different cultures. In addition, decision makers in the city brand management were allowed to develop strategies and tactics that would reinforce the mentioned themes.

Özet

Bu çalışmada yaratıcı sınıfın yaşayacağı yer seçiminde etkili olan kent markası faydaları araştırılmıştır. Bu bağlamda keşifsel tasarıma sahip ve nitel veri elde edilen bir alan araştırması yapılmıştır. Araştırma kapsamında, Muğla ili Menteşe ilçesine kendi tercihleri ile yerleşmiş olan, yaratıcı sınıfta yer alan meslek sınıflarına (bilim insanı, mühendis, hekim, araştırmacı, avukat vb.) mensup katılımcılar ile yapılan derinlemesine görüşmeler ile veri toplanmıştır. Tematik analiz sonucunda katılımcıların karar süreçlerinde ‘Ege kültürü, doğal güzellik ve konum’ olmak üzere üç ana temayı kent markası faydası olarak dikkate aldıkları tespit edilmiştir. Ege kültürü teması ise yaşam biçimi ve insan profili isimli iki alt temadan oluşmaktadır. Elde edilen sonuçlar ile Türkiye’de yaşayan yaratıcı sınıfın yaşayacağı kenti seçerken kent markası faydasının süreci nasıl etkilediği daha iyi anlaşılmıştır. Böylece yaratıcı sınıfın tercihlerinin farklı kültürlerde ne yönde şekillendiği konusunda yazına katkıda bulunulmuştur. Ayrıca kent markası yönetimindeki karar vericilerin söz konusu temaları pekiştirecek strateji ve taktikler geliştirmesine olanak sağlanmıştır.

🔖

Cite This Article

SIĞINDI, T. (2022). City brand benefits affecting creative class in choice of place to live. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, Cilt: 21 - Sayı: 1, 283–302. https://ajindex.com/articles/389944

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (10)

  1. Asheim, B., & Hansen, H. K. (2009). Knowledge bases, talents, and contexts: On the usefulness of the creative class approach in Sweden. Economic geography, 85(4), pp. 425-442. https://doi.org/10.1111/j.1944-8287.2009.01051
  2. Bayrakdaroğlu, F. (2017). Management of a city brand: An examination on three stakeholders’ attitude. (In: Advancing insights on brand management, Ed: Popoli, P.) pp. 157-174,
  3. InTech Open. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), pp. 77-101. https://doi.org/10.1191/1478088706qp063oa
  4. Braun, E.; Kavaratzis, M; Zenker, S. (2010). My city – My brand: The role of residents in place branding. 50th European Regional Science Association Congress proceedings, Jönköping, Sweden, 19th – 23rd August. Braun, E., & Zenker, S. (2010). Towards an integrated approach for place brand management. 50th Congress of the European Regional Science Association, 19-23 August 2010,
  5. Jönköping, Sweden. Brown, J. (2015). Home from Home? Locational Choices of International ‘Creative Class’ Workers. European Planning Studies, 23(12), pp. 2336-2355. https://doi.org/10.1080/ 09654313.2014.988012 Collis, C. (2010). Developing work-integrated learning curricula for the creative industries: Embedding stakeholder perspectives. Learning and Teaching in Higher Education, 4(1), pp. 3-19.
  6. Cunningham, S. & Higgs, P (2009). Measuring creative employment: Implications for innovation policy. Innovation, 11:2, pp.190-200. https://doi.org/10.5172/impp.11.2.190
  7. Daniel, R. & L. Daniel (2014), “Enhancing capacity for success in the creative industries: Undergraduate student reflections on the implementation of work-integrated learning Strategies”, Asia-Pacific Journal of Cooperative Education, Special Issue, 16(3), pp. 199- 209. Darchen, S., & Tremblay, D. G. (2010). What attracts and retains knowledge workers/students: The quality of place or career opportunities? The cases of Montreal and Ottawa. Cities, 27(4), pp. 225-233. https://doi.org/10.1016/j.cities.2009.12.009
  8. DCMAS (2013). Classifying and measuring the creative industries consultation on proposed changes. Department for media, culture, sport. https://assets.publishing.service.gov.uk/ government/uploads/system/uploads/attachment_data/file/203296/Classifying_and_Measuring_the_Creative_Industries_Consultation_Paper_April_2013-final.pdf. Erişim tarihi: 5 Mart 2020.
  9. Florida, R. (2003). Cities and the creative class. City & community, 2(1), pp. 3-19.
  10. Florida, R.