PAZARLAMADA İKTİSADİ BAKIŞ AÇISI

References (1)

1. Achrol, R. S., & Kotler, P. (1999). Marketing in the Network Economy. Journal of Marketing, 63, s. 146-163.Alderson, W. (1952). Psychology for Marketing and Economics. Journal of Marketing, 17:2, s. 119-135.Arndt, J. (1981). The political economy of marketing systems: Reviving the institutional approach. Journal of Macromarketing, 1:2, s. 36-47.Arndt, J. (1983). The Political Economy Paradigm: Foundation for Theory Building in Marketing. Journal of Marketing, 47:4, s. 44-54.Bator, F. M. (1958). The anatomy of market failure. The quarterly journal of economics, 72:3, s. 351-379.Bookchin, M. (1971). Post-scarcity anarchism. Berkeley: Ramparts Press.Brynjolfsson, E., Hu, Y., & Smith, M. D. (2003). Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers. Management Science, 49:11, s. 1580-1596.Demsetz, H. (1969). Information and efficiency: another viewpoint. The journal of law and economics, 12:1, s. 1-22.Erdoğan, B. Z., & Çiftçi, S. D. (2015). Uygulamalı Sentez bir Bilim Olarak Pazarlama. s. 1-21.Goodman, M. K. (2004). Reading fair trade: political ecological imaginary and the moral economy of fair trade foods. Political geography, 23:7, s. 891-915.Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11:2, s. 143-163.Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology, 67:9, s. 2407-2059.Horsky, D., & Sen, S. K. (1980). Interfaces Between Marketing and Economics. The Journal of Business, 53:3, s. 5-12.Houston, F. S., & Gassenheimer, J. B. (1987). Marketing and Exchange. Journal of Marketing, 51:4, s. 3-18.Kotler, P. (1972). A Generic Concept of Marketing. Journal of Marketing, 36:2, s. 46-54.Kotler, P. (1974). Marketing during Periods of Shortage. Journal of Marketing, 38:3, s. 20-29.Madsen, E. K., & Pederson, K. (2013). From price theory to marketing management: Danish contributions 1930‐1960. Journal of Historical Research in Marketing, 5:2, s. 172-191.Möhlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14:3, s. 193-207.Mutula, S. M., & Van Brakel, P. (2007). ICT skills readiness for the emerging global digital economy among small businesses in developing countries: Case study of Botswana. Library Hi