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Journals / Gaziantep Üniversitesi Sosyal Bilimler Dergisi / 2008 / Cilt: 7 - Sayı: 2

Determination of the Factors Influencing Store Preference in Erzurum by a Multinomial Logit Model

Çok Sınıflı Logit Model ile Erzurum’da Market Tercihini Etkileyen Faktörlerin Belirlenmesi

Hüseyin ÖZER
Fuat LEBE
Pages
241–254
Publication Date
2008-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the model estimation and test results, the variables of marital status (married), education (primary) and cheapness (unimportant) for Migros; education (middle) for Özmar and marital status (married) for the other stores are determined as statistically significant at the level of 5 percent

📌 3 Key Takeaways

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Objective & Hypothesis:The main objective of this study is to determine factors influencing store preference of the store costumers in Erzurum in terms of some characteristics of the store and its product and costumers’ demographic characteristics (sex, age, marital status, level of education ) and their income level.
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Key Findings & Data:In order to carry out this objective, Pearson chi-square test is applied to determine whether there is a relationship between the store preference and customer, stores, and some characteristics of products and a multinominal logit model is fitted by stepwise regression method to the cross-section data compiled from a questionnaire applied to 384 store costumers in the center of Erzurum province.
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Conclusion & Impact:According to the model estimation and test results, the variables of marital status (married), education (primary) and cheapness (unimportant) for Migros; education (middle) for Özmar and marital status (married) for the other stores are determined as statistically significant at the level of 5 percent
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Tüketici davranışı · Market tercihi · Çok sınıflı logit model

Abstract

The main objective of this study is to determine factors influencing store preference of the store costumers in Erzurum in terms of some characteristics of the store and its product and costumers’ demographic characteristics (sex, age, marital status, level of education ) and their income level. In order to carry out this objective, Pearson chi-square test is applied to determine whether there is a relationship between the store preference and customer, stores, and some characteristics of products and a multinominal logit model is fitted by stepwise regression method to the cross-section data compiled from a questionnaire applied to 384 store costumers in the center of Erzurum province. According to the model estimation and test results, the variables of marital status (married), education (primary) and cheapness (unimportant) for Migros; education (middle) for Özmar and marital status (married) for the other stores are determined as statistically significant at the level of 5 percent

Özet

Market müşterilerinin demografik özellikleri (cinsiyet, yaş, medeni durum, eğitim düzeyi) ve gelir düzeyleri ile market ve ürüne ilişkin bazı özellikler dikkate alınarak, Erzurum’daki market müşterilerinin market tercihlerini etkileyen faktörlerin belirlenmesi, bu çalışmanın temel amacını teşkil etmektedir. Bu amacı gerçekleştirmek için Erzurum il merkezindeki 384 market müşterisine uygulanan bir anketten elde edilen yatay kesit veriler kullanılarak, müşteri, market ve ürüne ilişkin bazı özellikler ile market tercihleri arasında bir ilişki olup olmadığı Pearson ki-kare istatistiği kullanılarak test edilmiş ve aşamalı (stepwise) regresyon yöntemi ile çok sınıflı (multinomial) logit model denemesi gerçekleştirilmiştir. Model tahmin ve test sonuçları itibariyle Migros için medeni hal (evli), eğitim (ilk), ve ucuzluk (önemsiz); Özmar için eğitim (orta) ve ‘Diğer’ için medeni hal (evli) değişkenlerinin %5 önem düzeyinde istatistik bakımından anlamlı, yani sözkonusu marketlerin tercih edilmesinde, önemli oldukları tespit edilmiştir

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Cite This Article

ÖZER, H., LEBE, F. (2008). Determination of the Factors Influencing Store Preference in Erzurum by a Multinomial Logit Model. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, Cilt: 7 - Sayı: 2, 241–254. https://ajindex.com/articles/70600

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