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Journals / Dumlupınar Üniversitesi Sosyal Bilimler Dergisi / 2013 / Cilt: 0 - Sayı: 35

The effect of entrepreneurial marketing on firms financial performance

Girişimsel pazarlamanın firmaların finansal performansına etkisi

Güngör HACIOĞLU
Hale ÇELİKKAN
S Selim EREN
Pages
97–106
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Finally, the limitations of the study and the suggestions for future research will be presented.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions.
📊
Key Findings & Data:The aim of the study is to identify the effect of entrepreneurial marketing on firms financial performance.
💡
Conclusion & Impact:Finally, the limitations of the study and the suggestions for future research will be presented.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to identify the effect of entrepreneurial marketing on firms financial performance. The hypothesized relationships between dimensions of entrepreneurial marketing and financial performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness and innovativeness dimensions of entrepreneurial marketing are positively related with financial performance. Finally, the limitations of the study and the suggestions for future research will be presented.

Özet

Birbirinden farklı iki alanı bir araya getiren girişimsel pazarlama kavramı, sınırlı kaynaklarla belirsiz pazar ortamlarında fırsatları kovalayan firmaların pazarlama süreçlerini tanımlamak için kullanılmaktadır. Bu çalışmanın amacı girişimsel pazarlamanın firmaların finansal performansı üzerindeki etkisini ortaya koymaktır. Girişimsel pazarlamanın boyutları ve finansal performans arasındaki ilişkiye dair öne sürülen hipotezler, Türkiyede üretim sektöründe faaliyet gösteren 560 KOBİ yöneticisinden yapılandırılmış anket yoluyla elde edilen verilerle test edilmiştir. Yapılan analizler göstermiştir ki, proaktiflik ve yenilikçilik boyutları finansal performans ile pozitif ilişkilidir. Son olarak, çalışmanın sınırlılıkları ve gelecek çalışmalar için öneriler sunulmaktadır.

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Cite This Article

HACIOĞLU, G., ÇELİKKAN, H., EREN, S. S. (2022). The effect of entrepreneurial marketing on firms financial performance. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, Cilt: 0 - Sayı: 35, 97–106. https://ajindex.com/articles/493145

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