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Journals / Uluslararası Yönetim İktisat ve İşletme Dergisi / 2016 / Cilt: 12 - Sayı: 28

A RESEARCH ON THE ATTITUDES OF HOTEL MANAGERS TOWARDS HOTEL REVIEW SITES

OTEL YÖNETİCİLERİNİN OTEL DEĞERLENDİRME SİTELERİNE YÖNELİK TUTUMLARI ÜZERİNE BİR ARAŞTIRMA

Murat YETKİN
Engin ÜNGÜREN
Yaşar Yiğit KAÇMAZ
Pages
99–122
Publication Date
2016-04-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This dimensions are named as “Reliability Problem and Unethical Practices”, “Service Quality Improvement and Performance Indicator”, “Accuracy of Reviews and Information”, “Threat Tool”, “Effect on Sales and Image”, “Manipulation of Hotels”

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this paper is to disclose the attitudes of hotel managers towards the hotel review sites.
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Key Findings & Data:The survey has been conducted in Alanya town borders.
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Conclusion & Impact:This dimensions are named as “Reliability Problem and Unethical Practices”, “Service Quality Improvement and Performance Indicator”, “Accuracy of Reviews and Information”, “Threat Tool”, “Effect on Sales and Image”, “Manipulation of Hotels”
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Otel Değerlendirme Siteleri · Turizm 2.0 · Hotel Review Sites

Abstract

The aim of this paper is to disclose the attitudes of hotel managers towards the hotel review sites. The survey has been conducted in Alanya town borders. Large part of Alanya economy bases on tourism and tourism related sectors. The result of the analysis shows that the attitudes of hotel managers towards hotel review web sites can be examined in six dimensions. This dimensions are named as “Reliability Problem and Unethical Practices”, “Service Quality Improvement and Performance Indicator”, “Accuracy of Reviews and Information”, “Threat Tool”, “Effect on Sales and Image”, “Manipulation of Hotels”

Özet

Bu çalışmada, konaklama tesisi değerlendirme sitelerine yönelik otel yöneticilerinin tutumları araştırılmıştır. Araştırma, Alanya ilçesi sınırlarında gerçekleştirilmiştir. Alanya ekonomisinin büyük bir bölümü turizm ve turizm bağlantılı sektörlerden oluşmaktadır. Analizler sonucunda, yöneticilerin değerlendirme sitelerine yönelik tutumlarının altı boyutta incelenebileceği tespit edilmiştir. Bu boyutlar “Güven Sorunu ve Etik Dışı Uygulamalar”, “Hizmet Kalitesini İyileştirme ve Performans Göstergesi”, “Bilgi ve Değerlendirmelerin Doğruluğu”, “Tehdit Aracı”, “Satış ve İmaj Etkisi” ve “Otellerin Yönlendirmesi” olarak adlandırılmıştır.

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Cite This Article

YETKİN, M., ÜNGÜREN, E., KAÇMAZ, Y. Y. (2016). A RESEARCH ON THE ATTITUDES OF HOTEL MANAGERS TOWARDS HOTEL REVIEW SITES. Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt: 12 - Sayı: 28, 99–122. https://ajindex.com/articles/169776

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