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Journals / Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi / 2026 / Cilt: 12 Sayı: 1

The Influence of Celebrity Chefs on Choosing the Culinary Profession

Aşçılık Mesleğini Tercih Etmede Medyatik Şeflerin Etkisi

Muhabbet Çelik(YOZGAT BOZOK ÜNİVERSİTESİ)0000-0002-6534-5283
Pages
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Publication Date
2026-08-02
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings reveal that students are influenced by media-presented chefs in their career choices and draw inspiration from these figures.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the influence of highly visible chefs in the media on students who choose the culinary profession.
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Key Findings & Data:Furthermore, participants demonstrated a strong interest in chefs who produce content on social media during their career planning processes and reported learning various recipes, cooking techniques, and dishes from different cultures through these chefs.
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Conclusion & Impact:The findings reveal that students are influenced by media-presented chefs in their career choices and draw inspiration from these figures.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Medyatik şefler · Aşçılık eğitimi · Meslek seçimi

Abstract

This study aims to examine the influence of highly visible chefs in the media on students who choose the culinary profession. The study was conducted with associate degree students enrolled in the Culinary Arts Program at Yozgat Bozok University, and data were collected using a questionnaire survey. A census sampling approach was employed with the aim of reaching the entire population. The findings reveal that students are influenced by media-presented chefs in their career choices and draw inspiration from these figures. Furthermore, participants demonstrated a strong interest in chefs who produce content on social media during their career planning processes and reported learning various recipes, cooking techniques, and dishes from different cultures through these chefs. By highlighting the influence of media figures within the context of gastronomy education and career orientation, this study seeks to contribute to the existing literature. Based on the findings, several recommendations are provided for practitioners and future research. However, the limited diversity of the study group in terms of gender, age, and ethnic background reduces the generalizability of the results. Therefore, future studies are encouraged to investigate the influence of chefs across different gender groups and media platforms.

Özet

Bu araştırma, medya ortamında yüksek görünürlüğe sahip şeflerin aşçılık mesleğini tercih eden öğrenciler üzerindeki etkisini incelemeyi amaçlamaktadır. Çalışma, Yozgat Bozok Üniversitesi Aşçılık Programı’nda öğrenim gören ön lisans öğrencileri ile gerçekleştirilmiş olup veri toplama yöntemi olarak anket tekniği kullanılmıştır. Araştırmada tamsayım yöntemi kullanılarak evrenin tamamına ulaşılması hedeflenmiştir. Elde edilen sonuçlar, öğrencilerin meslek seçimlerinde medyada yer alan şeflerden etkilendiklerini ve bu kişilerden ilham aldıklarını ortaya koymaktadır. Ayrıca katılımcıların kariyer planlama süreçlerinde sosyal medyada içerik üreten şeflere ilgi duydukları, bu şeflerden farklı tarifler, pişirme teknikleri ve çeşitli kültürlere ait yemekler öğrendikleri belirlenmiştir. Araştırma, gastronomi eğitimi ve kariyer yönelimi çerçevesinde medyatik figürlerin etkisini ortaya koyarak literatüre katkı sağlamayı amaçlamaktadır. Bulgular doğrultusunda uygulayıcılara ve ileride yapılacak çalışmalara yönelik çeşitli öneriler sunulmuştur. Bununla birlikte araştırma grubunun cinsiyet, yaş ve etnik yapı açısından sınırlı olması, sonuçların genellenebilirliğini azaltmaktadır. Bu nedenle, gelecekte yapılacak araştırmalarda şeflerin etkisinin, katılımcıların cinsiyetine göre farklılaşıp farklılaşmadığı ve farklı medya türlerinde nasıl değiştiği incelenebilir.

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Cite This Article

Çelik, M. (2026). The Influence of Celebrity Chefs on Choosing the Culinary Profession. Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi, Cilt: 12 Sayı: 1. https://doi.org/10.22466/acusbd.1936025

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