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Journals / Ardahan Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Cilt: 8 Sayı: 1

Determining the factors affecting the frequency of internet use for social media purposes using the continuous ratio model

Sürekli oran modeli ile sosyal medya amaçlı internet kullanma sıklığını etkileyen faktörlerin belirlenmesi

Şeyda Ünver(ATATÜRK ÜNİVERSİTESİ)0000-0002-2310-4545
Pages
14–28
Publication Date
2026-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Furthermore, the study indicates that individuals in the employer/self-employed category are less likely to never use the internet for social media than unemployed individuals.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine the factors affecting the frequency of individuals' internet use for social media purposes using the Continuous Ratio model by utilizing the micro data set of the Türkiye Family Structure Survey conducted by the Turkish Statistical Institute in 2021.
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Key Findings & Data:Model results reveal that variables such as age, education level, employment status, marital status, residence square footage, number of rooms, region, and internet use for shopping are significant.
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Conclusion & Impact:Furthermore, the study indicates that individuals in the employer/self-employed category are less likely to never use the internet for social media than unemployed individuals.
🔬Design:Survey & Empirical Study
📍Scope:2021 Verileri
⚙️Variables:Sosyal Medya · Sürekli Oran Modeli · Türkiye

Abstract

The aim of this study is to determine the factors affecting the frequency of individuals' internet use for social media purposes using the Continuous Ratio model by utilizing the micro data set of the Türkiye Family Structure Survey conducted by the Turkish Statistical Institute in 2021. Model results reveal that variables such as age, education level, employment status, marital status, residence square footage, number of rooms, region, and internet use for shopping are significant. Married individuals are less likely to frequently/always use the internet for social media than single individuals. Participants from the Central region are more likely to frequently/always use the internet for social media than participants from the Western region. Participants from the Eastern region are less likely to rarely/sometimes use the internet for social media than participants from the Western region. Furthermore, the study indicates that individuals in the employer/self-employed category are less likely to never use the internet for social media than unemployed individuals.

Özet

Bu çalışmanın amacı, Türkiye İstatistik Kurumu tarafından 2021 yılında yapılmış olan Türkiye Aile Yapısı Araştırması’nın mikro veri setinden yararlanarak Sürekli Oran modeli ile bireylerin sosyal medya amaçlı internet kullanım sıklığını etkileyen faktörleri belirlemektir. Model sonuçları incelendiğinde yaş, eğitim düzeyi, işteki durum, medeni durum, oturulan konutun metre karesi, konut oda sayısı, bölge ve alışveriş amaçlı internet kullanımı değişkenlerinin anlamlı olduğu görülmektedir. Evli olan bireylerin bekar olan bireylere göre sosyal medya için interneti sıklıkla/her zaman kullanma olasılığı daha azdır. Orta bölgeden çalışmaya katılan bireylerin batı bölgesinden çalışmaya katılan bireylere göre sosyal medya için interneti sıklıkla/her zaman kullanma olasılığı daha fazladır. Doğu bölgesinden çalışmaya katılan bireylerin batı bölgesinden çalışmaya katılan bireylere göre sosyal medya için interneti nadiren/bazen kullanma olasılığı daha azdır. Ayrıca çalışmaya göre işveren/kendi hesabına çalışan kategorisindeki bireylerin çalışmayan bireylere göre sosyal medya için interneti hiçbir zaman kullanmama olasılığı daha azdır.

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Cite This Article

Ünver, Ş. (2026). Determining the factors affecting the frequency of internet use for social media purposes using the continuous ratio model. Ardahan Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 8 Sayı: 1, 14–28. https://doi.org/10.58588/aru-jfeas.1794940

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