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AI Summary & Key Takeaways
AI Insight⚡ TL;DR(Too Long; Didn't Read)
Franchising can help moving goods more rapidly from producers to consumers at every step in a distribution channel.
📌 3 Key Takeaways
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Objective & Hypothesis:This article emphasizes franchising’s role in marketing and tries to show that franchising is a more rational way of distributing goods than free channcl system which manufacturers have no control on it.
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Key Findings & Data:In fact, franchising is one of the ways of establishing an organized vertical marketing system and involves a contractual arrangement between origianiting supp-liers (producers) and/or merchant middlcmcn.
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Conclusion & Impact:Franchising can help moving goods more rapidly from producers to consumers at every step in a distribution channel.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:bayilikler · işletme
Özet
This article emphasizes franchising’s role in marketing and tries to show that franchising is a more rational way of distributing goods than free channcl system which manufacturers have no control on it. In fact, franchising is one of the ways of establishing an organized vertical marketing system and involves a contractual arrangement between origianiting supp-liers (producers) and/or merchant middlcmcn. Franchising can help moving goods more rapidly from producers to consumers at every step in a distribution channel.
Keywords
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Cite This Article
Erden, E. (1985). BAYİLİKLERİN PAZARLAMA İÇERİSİNDEKİ YERİ VE ÖNEMİ. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 7, 153–159. https://ajindex.com/articles/119473