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Journals / Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2026 / Cilt: 35

FINDINGS ON ARTIFICIAL INTELLIGENCE STUDIES INDEXED IN THE WEB OF SCIENCE DATABASE FROM THE PERSPECTIVES OF COMMUNICATION SCIENCES AND PUBLIC RELATIONS

İLETİŞİM BİLİMLERİ ve HALKLA İLİŞKİLER ÇERÇEVESİNDEN WEB OF SCIENCE VERİTABANINDA KAYITLI YAPAY ZEKÂ ÇALIŞMALARI ÜZERİNE BULGULAR

Ömer Faruk Özgür(DÜZCE ÜNİVERSİTESİ)0000-0001-5263-2403
Pages
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Publication Date
2026-06-17
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In general, it can be concluded that studies on artificial intelligence within the social sciences framework have highlighted issues such as the risks and dangers of artificial intelligence.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The development of artificial intelligence (AI) technologies has profoundly and rapidly affected many sectors, including communication sciences and the discipline of public relations.
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Key Findings & Data:To this end, 39 articles addressing the subject within the framework of communication sciences were analyzed using content analysis techniques from 1,017 academic studies containing the keywords “artificial intelligence” and “public relations” indexed in the Web of Science database.
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Conclusion & Impact:In general, it can be concluded that studies on artificial intelligence within the social sciences framework have highlighted issues such as the risks and dangers of artificial intelligence.
🔬Design:Araştırma Makalesi
📍Scope:2015 Verileri
⚙️Variables:Yapay zekâ · halkla ilişkiler · iletişim

Abstract

The development of artificial intelligence (AI) technologies has profoundly and rapidly affected many sectors, including communication sciences and the discipline of public relations. This study aims to provide a general overview of AI-related studies within the framework of social sciences, focusing on studies on artificial intelligence and public relations in the literature. To this end, 39 articles addressing the subject within the framework of communication sciences were analyzed using content analysis techniques from 1,017 academic studies containing the keywords “artificial intelligence” and “public relations” indexed in the Web of Science database. The citation topics meso filter in the WoS database was used in the selection of the 39 articles. In the initial search, 1,017 articles on artificial intelligence were filtered using the citation topics meso filter to identify studies related to communication sciences. The study found that the number of works cited in studies on artificial intelligence and public relations increased rapidly after 2015. The analysis revealed that academic studies on artificial intelligence and public relations mostly addressed the ethical dimension of artificial intelligence, its risks, and its use as a tool in disinformation and perception management. Some studies emphasize that public relations professionals will play two main roles in artificial intelligence technologies: they will contribute to the spread of these technologies and exert pressure on the relevant institutions for their ethical use. As a result of the study, it was observed that the risky and challenging dimensions of artificial intelligence technologies were particularly discussed. It has been observed that social scientists are concerned that AI tools, despite their many benefits, may increase and facilitate the spread of manipulation and disinformation content, and may cause problems such as the protection of personal data and privacy violations. In general, it can be concluded that studies on artificial intelligence within the social sciences framework have highlighted issues such as the risks and dangers of artificial intelligence.

Özet

Yapay zekâ teknolojilerinin gelişimi birçok sektörü etkilediği gibi iletişim bilimleri ve halkla ilişkiler disiplinini de derin ve hızlı bir şekilde etkilemiştir. Bu çalışmada literatürde yapay zekâ ve halkla ilişkiler konulu çalışmalar özelinde sosyal bilimler çerçevesinden yapay zekâ çalışmalarına genel bir bakış getirilmek istenmiştir. Bunun için Web of Science veri tabanında yapay zekâ ve halkla ilişkiler anahtar kelimelerinin beraber geçtiği 1017 akademik çalışmadan iletişim bilimleri çerçevesinde konuyu ele alan 39 makale içerik analizi tekniği ile analiz edilmiştir. 39 makalenin seçimi aşamasında WoS veri tabanındaki citation topics meso filtresi kullanılmıştır. İlk taramada çıkan 1017 yapay zekâ konulu makale citation topics meso filtresinde iletişim anahtar kelimesi filtrelenerek iletişim bilimleri ile alakalı çalışmalara ulaşılmıştır. Yapılan çalışma sonucunda yapay zekâ ve halkla ilişkiler konulu çalışmalarda atıf yapılan eserlerin özellikle 2015 yılından sonra sayısal olarak hızla arttığı tespit edilmiştir. Analiz sonucunda yapay zekâ ve halkla ilişkiler konulu akademik çalışmaların daha çok yapay zekânın etik boyutu, riskleri, dezenformasyon ve algı yönetiminde bir araç olarak kullanımı konularının işlendiği tespit edilmiştir.. Bazı çalışmalarda halkla ilişkiler profesyonellerinin yapay zekâ teknolojileri konusunda iki ana rol üstlenecekleri, hem bu teknolojilerin yaygınlaşmasına katkıda bulunacakları hem de etik kullanımları için yetkili kurumlar üzerinde baskı kuracaklarına vurgu yapılmıştır. Çalışmanın sonucunda yapay zekâ teknolojilerinin riskli ve zorlayıcı boyutlarının özellikle tartışıldığı görülmüştür. Yapay zekâ araçlarının birçok faydasının yanında manipülasyon ve dezenformasyon içeriklerini artırma ve yayılımını kolaylaştırma ve kişisel verilerin korunması ve mahremiyetin ihlâli gibi sorunlar doğurabileceğine ilişkin sosyal bilimler alanında çalışanların endişe duyduğu görülmüştür. En genel sonuç olarak sosyal bilimler çerçevesinden yapay zekâ konulu çalışmaların yapay zekânın riskleri, tehlikeleri gibi konuları daha çok öne çıkardığı söylenebilir.

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Cite This Article

Özgür, Ö. F. (2026). FINDINGS ON ARTIFICIAL INTELLIGENCE STUDIES INDEXED IN THE WEB OF SCIENCE DATABASE FROM THE PERSPECTIVES OF COMMUNICATION SCIENCES AND PUBLIC RELATIONS. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 35. https://doi.org/10.35379/cusosbil.1693298

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