Journals / Türkiye Mesleki ve Sosyal Bilimler Dergisi / 2026 / Cilt: 7 Sayı: 19 Özel Sayı

THE ROLE OF THE EFFECTIVENESS OF THE BANKING SERVICE IN ENHANCING TOTAL QUALITY MANAGEMENT IN IRAQI BANKS

Pages
179–189
Publication Date
2025-06-30
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study determined that the aspects of banking service efficacy had an impact.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Banks are financial institutions that mediate between depositors and lenders, in addition to providing many financial services to customers, such as credit, bank guarantees, and others.
📊
Key Findings & Data:Hence, the proliferation of E-banking services has significantly contributed to the expansion and advancement of various nations(5).
💡
Conclusion & Impact:The study determined that the aspects of banking service efficacy had an impact.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:banking service effectiveness · workforce management · employees’ attitudes and behavior

Abstract

Banks are financial institutions that mediate between depositors and lenders, in addition to providing many financial services to customers, such as credit, bank guarantees, and others. With the spread of modern technology and the increasing ability of banks to attract money, Banking services have transitioned from their conventional form to the digital form. Hence, the proliferation of E-banking services has significantly contributed to the expansion and advancement of various nations(5). The current study examines the efficiency of E-banking services using The electronic banking system software.; such as online banking services, mobile banking services, banking services via ATMs, and banking services via points of sale, and the total quality management of banking services (use, employees’ attitudes and behavior, customer relationship, control and supplier relationship), the questionnaire was used as a study tool. The questionnaire was adopted as an important field tool to collect data from beneficiaries who are customers of Ashur, Sumer and Rashid Bank who use E-banking services. 400 questionnaires were distributed manually by visiting the branches of these banks in Baghdad Governorate in Iraq. The study determined that the aspects of banking service efficacy had an impact.

🔖

Cite This Article

Mohsen, D. N. (2025). THE ROLE OF THE EFFECTIVENESS OF THE BANKING SERVICE IN ENHANCING TOTAL QUALITY MANAGEMENT IN IRAQI BANKS. Türkiye Mesleki ve Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 19 Özel Sayı, 179–189. https://ajindex.com/articles/1067218

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (18)

  1. Abdel-Aal, Ayman. (2019). Factors affecting the use of electronic services at the Arab Bank "Case Study - Jericho Branch", Unpublished Master's Thesis, Al-Quds University, Palestine. Available at: https://dspace.alquds.edu/handle/20.500.12213/537
  2. Abdul Rahman, Qarawi. (2018). Factors affecting the adoption of E-banking in Algeria from the perspective of customers - Guelma City. Al-Quds Open University Journal for Humanities and Social Research, 2(43): 269- 283.
  3. Al-Adayleh, Raed, Al-Mubaydeen, Hisham, and Al-Samirat, Muhammad. (2016). Factors affecting the use of E-banking services via the Internet from the perspective of customers: A field study in the southern region in Jordan. Jordanian Journal of Business Administration, 12(3): 531 - 545.
  4. Al-Adwan, Aboud Saleh Ahmed (2015), The Impact of the Total quality management of E-banking Services on Enhancing Performance, A Study on Jordanian Commercial Banks, PhD Thesis, International Islamic Sciences University.
  5. Al-Alaq, Bashir Abbas (2017) Internet Applications in Marketing, First Edition, Dar Al-Manahj.
  6. Al-Azzawi, Mahmoud (2019) Total Total quality management Management, Dar Al-Yazouri Publishing House. Amman
  7. Al-Bahi, Salah Al-Din (2016), The Impact of the Total quality management of E-banking Services on Customer Satisfaction: A Field Study on the Jordanian Islamic Bank in Amman - Jordan, Master's Thesis, Faculty of Business - Middle East University, Amman, Jordan.
  8. Al-Naimat, Suleiman Zayed Ali (2014) The Impact of the Dimensions of Banking Service Total quality management on Performance: A Field Study on Jordanian Banks, Unpublished PhD Thesis, International Islamic Sciences University, Jordan.
  9. Al-Riyadi, Samer, (2016), The Impact of Service Total quality management Dimensions on Customer Satisfaction at Arab Bank (A Field Study in Zarqa City), Master's Thesis. College of Graduate Studies, Zarqa University, Zarqa, Jordan.
  10. Aref, Ibrahim and Rostam, Kawa. (2017). The Reality of E-banking Services Management and the Challenges Facing It in the Kurdistan Region of Iraq. Journal of Human Development University, 3(4): 159 - 178.
  11. Balhaj, Mustafa. (2020). The Effectiveness of E-banking Services and Their Role in Enhancing Customer Loyalty (An Applied Study on Customers of Commercial Banks Operating in Zawiya). Al-Qurtas Journal of Humanities and Applied Sciences - Libya, Issue No. 8: 362-384.
  12. Bin Saleh, Majida. (2021). Factors affecting customer confidence in E-banking services - a case study of Algerian banks. Unpublished PhD thesis, University of May 8, 1945 Guelma, Faculty of Economics, Commerce and Management Sciences, Algeria.
  13. Khanfar, Iyad, Al-Assaf, Khaled, and Al-Azzam, Abdel Fattah (2015) Banking Marketing - A Contemporary Approach, 1st ed., Amman: Wael Publishing House.
  14. Maala, Naji (2021) Banking Marketing, Concepts, Operations, Methods, Dar Al-Yazouri Scientific, Amman.
  15. Maala, Naji (2021) Banking Marketing, Concepts, Processes, Methods, Al-Yazouri Scientific House, Amman.
  16. Mahlos, Zakia, Baqqat, Hanan, and Yazid, Douh. (2021). The Contribution of E-banking Services to Improving the Total quality management of Banking Service: A Case Study of the National Savings and Reserve Fund - Wadi Agency Bank. Journal of Economic Development, 6(1): 115 - 126.
  17. Musa, Omar and Almawi, Ahmed. (2019). Towards Building a Competitive Advantage through Developing E-banking Services - A Survey Study of a Group of Algerian Public Banks. Journal of Financial, Accounting and Administrative Studies, 6(4): 238 - 263.
  18. Shaher, Obaid (2021): The Impact of the Total quality management of E-banking Services on the Satisfaction and Commitment of Palestinian Bank