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Dergiler / Ankara Üniversitesi SBF Dergisi / 2026 / Cilt: 64 Sayı: 02

Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Erkan Özdemir
Tuncer Tokol
Sayfa
163–184
Yayın Tarihi
2009-02-01
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Bu Makaleye Atıf Yap

Özdemir, E., Tokol, T. (2009). Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. Ankara Üniversitesi SBF Dergisi, Cilt: 64 Sayı: 02, 163–184. https://doi.org/10.1501/SBFder_0000002107

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