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Journals / Ankara Üniversitesi SBF Dergisi / 2026 / Cilt: 64 Sayı: 02

EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

Erkan Özdemir
Tuncer Tokol
Pages
163–184
Publication Date
2009-02-01
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Cite This Article

Özdemir, E., Tokol, T. (2009). EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES. Ankara Üniversitesi SBF Dergisi, Cilt: 64 Sayı: 02, 163–184. https://doi.org/10.1501/SBFder_0000002107

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