Journals / Tüketici ve Tüketim Araştırmaları Dergisi
Tüketici ve Tüketim Araştırmaları DergisiSosyal
2014 · Cilt: 6 - Sayı: 2
| Article | Author | Pages |
|---|---|---|
| An experimental research on the effect of price promotion on the perceived saving | Erol USTAAHMETOĞLU | 1–23 |
| Which one is global, which one is not? | Kazım MERT, Ayşegül KARATAŞ, Remzi ALTUNIŞIK | 25–51 |
| The banking system preferences of participation bank customers:Islamic banking window for deposit banks | Etem Hakan ERGEÇ, Metin TOPRAK, Bengül Gülümser KAYTANCI | 53–90 |
| The role of brand-customer relationship quality on brand equity: An empirical study on mobile communication brands | Azize ŞAHİN | 91–109 |