Journals / Tüketici ve Tüketim Araştırmaları Dergisi
Tüketici ve Tüketim Araştırmaları DergisiSosyal
2021 · Cilt: 13 - Sayı: 2
| Article | Author | Pages |
|---|---|---|
| Fly “With us”! Impact of Consumer-Brand Relationship on Consumer Engagement: An Empirical Investigation on Turkish Airline Instagram Pages | Bahri Baran KOÇAK | 253–282 |
| Analysis Of Factors Affecting CustomerSatisfaction in the Field of E-Commerce byInfrastructure Providers using AHP Method | Hirad RAZANİ, Yaman Ömer ERZURUMLU, Gül Tekin TEMUR | 283–322 |
| The Effect of Virtual Ideal Self Congruencyon Consumers’ Social Media Involvement andMotivation of Social Media Use: A StructuralEquation Modeling | Sinem SARGIN, Yunus DURSUN | 323–362 |
| The Effect of Relational Benefit on CustomerSatisfaction and Switching Costs: An Application on the Hairdressing Industry | Ümit DOĞRUL | 363–400 |
| Common Method Variance: Procedural and Methodological Remedies | Mahmut BAKIR, Volkan DOĞAN | 401–456 |
| Dersaadet’te Tüketim (1855-1923) | Ayhan AKPINAR | 457–464 |