| The Importance of Electronic Distribution Channel in Banking: Investigating Bank Employees' and Custumers' Conceptions | Halil Emre AKBAŞ, Arzu ÖZSÖZGÜN, Salih DURER | 9–17 |
| A Study on Destination Brand Image With Integrated Marketing Communication Effect | Mehmet Oğuzhan İLBAN, Necdet HACIOĞLU | 19–37 |
| A Survey of Employee Satisfaction With Filling Stations and Their Priorities Attendants | Binali DOĞAN, Birgül SARIOĞLU | 39–55 |
| Perception of Feminine and Masculine Dimensions in Relation to Gender | Deniz BÖRÜ, Güler İSLAMOĞLU, Melek BİRSEL | 57–63 |
| Outsourcing in Human Resources Management and a Research on Member Enterprises of Association of White Goods Industry | V. Lale TÜZÜNER, Gönen DÜNDAR | 65–73 |
| The Analysis of Factors Affecting Consumption Habits of Preshool Children's Emergence of Consumer Identity | Ayşe ŞAHİN, Tanla HATUNGİL | 83–95 |
| Industrial Customer Loyalty: The Role of Customer's Value Perception and Customer's Value-Oriented Level-Evidence from GSM Industry- | Sima NART, Hüseyin KANIBİR | 97–106 |
| The Impact of the Turkish Accounting Standards on the Turkish Uniform Accounting System Related With the Service Business | Engin YARBAŞI | 107–114 |
| Retailtainment " A Survey of Retailtainment Activities of the Major Shopping Center in Istanbul" | R. Baki DENİZ | 115–121 |
| Exploration of Corelation in Consumer Life Style Factors Affecting Consumer Purchasing Behavior Versus Automobiles' Hedonic and Utilitarian Specifications Preferences | Sabahattin ÇELİK | 139–154 |
| A Research on Determining Relationship Between Sales Peoples' Organizational Commitment and Their Organizational Citizenship Behavior | Gökhan YOLAÇ | 155–161 |
| Worker's Individual Conflict Management Styles Towards Workolace Violence; Research at Health Sector | Fehmi Volkan AKYÖN | 163–175 |
| Hizmet Personelinin Müşteri Odaklı Davranışlarının Müşterilerin Algılamaları Üzerindeki Etkisinin Saptanmasına Yönelik Bir Araştırma |