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Journals / Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi / 2013 / Cilt: 4 - Sayı: 8

Employee Loyalty in Frontier Markets of Anatolia

Ahmet Hakan ÖZKAN
Murat Selim SELVİ
Pages
0
Publication Date
2013-06-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This is an opportunity for the reputable companies which is planning to invest in Anatolia.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Investing in the frontier markets of Anatolia are avoided by the corporations.
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Key Findings & Data:To learn the opinions of the enployees, 50 employees are interviewed.
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Conclusion & Impact:This is an opportunity for the reputable companies which is planning to invest in Anatolia.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Gelişmekte olan pazarlar · çalışan sadakati · kalite.

Abstract

Investing in the frontier markets of Anatolia are avoided by the corporations. Because the investors are not sure whether the employees will be an issue or not. The government incentives are aimed to support the development of these markets. The frontier markets of Anatolia have cost and labor advantages. Quality perceptions of the employees have a great impact on employee loyalty. To learn the opinions of the enployees, 50 employees are interviewed. It is seen that they relate employee loyalty, brand reputation and quality to each other. This is an opportunity for the reputable companies which is planning to invest in Anatolia.

Özet

Tüzel kişilik taşıyan lirketler Anadolu’nun gelişmekte olan piyasalarına yatırım yapmaktan kaçınmaktadır. Çünkü yatırımcılar çalışanların bir sorun olup olmayacağından emin değildir. Devlet teşvikleri bu piyasaların gelişmesini hedef almaktadır. Anadolu’nın gelişmekte olan pazarlarında maliyet ve işgücü avantajları vardır. Çalışanların kalite algılarının çalışan sadakati üzerinde büyük etkisi vardır.

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Cite This Article

ÖZKAN, A. H., SELVİ, M. S. (2013). Employee Loyalty in Frontier Markets of Anatolia. Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, Cilt: 4 - Sayı: 8, 0. https://ajindex.com/articles/9562

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