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Journals / Kurgu / 2016 / Cilt: 24 - Sayı: 2

IMPACT OF KNOWLEDGE MANAGEMENT CAPABILITIES ON ROLE AND WORK DUTIES OF UNIVERSITY PUBLIC RELATION OFFICERS: A CORRELATIONAL STUDY

Zahid YOUSAF
Muhammad ZAHİD BİLAL
Syed MAZHER HUSSAİN
Journal
Kurgu
Pages
169–181
Publication Date
2016-06-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Research suggests that PROs who perform on both intellectual and managerial positions, management involve them during organizational decision-making and those PROs reach to the eminence and are respected among superiors

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Idea to conduct this study is to check the impact of demographic factor of Public Relations Officers PRO and knowledge management capabilities on technical, managerial, and professional responsibilities of PROs.
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Key Findings & Data:This study is exclusively studying the role and responsibilities of PROs in public universities of Pakistan.
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Conclusion & Impact:Research suggests that PROs who perform on both intellectual and managerial positions, management involve them during organizational decision-making and those PROs reach to the eminence and are respected among superiors
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:university · public relations · technology

Abstract

Idea to conduct this study is to check the impact of demographic factor of Public Relations Officers PRO and knowledge management capabilities on technical, managerial, and professional responsibilities of PROs. This study is exclusively studying the role and responsibilities of PROs in public universities of Pakistan. To achieve the objective of this study, a Confirmatory Factor Analysis CFA and Structural Equation Modelling SEM will be preferred and statistical approaches to address research questions about relationships among covert and observed variables. While examining the space between study and higher educational institutes' PR practices, presently, the literature suggests some varied conclusions, nevertheless, the study has been developed to streamline the higher education institutes' PR, however, the practicalities of PR in the universities are yet to be developed. Research suggests that PROs who perform on both intellectual and managerial positions, management involve them during organizational decision-making and those PROs reach to the eminence and are respected among superiors

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Cite This Article

YOUSAF, Z., BİLAL, M. Z., HUSSAİN, S. M. (2016). IMPACT OF KNOWLEDGE MANAGEMENT CAPABILITIES ON ROLE AND WORK DUTIES OF UNIVERSITY PUBLIC RELATION OFFICERS: A CORRELATIONAL STUDY. Kurgu, Cilt: 24 - Sayı: 2, 169–181. https://ajindex.com/articles/787603

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