SavedAdd your journal

Journals / Dijital Çağda İşletmecilik Dergisi / 2021 / Cilt: 4 - Sayı: 2

LITERATURE REVIEW ON ENTREPRENEURIAL MARKETING DIMENSIONS: A COMPARISON OF DIMENSIONS

GIRIŞIMSEL PAZARLAMA BOYUTLARI ÜZERINE LITERATÜR İNCELEMESI: BOYUTLARIN KARŞILAŞTIRILMASI

Doğu KAYIŞKAN
Pages
129–137
Publication Date
2021-12-30
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The common points and differences between entrepreneurial marketing dimensions

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Entrepreneurial marketing discipline, which is an interface between marketing and entrepreneurship disciplines, has become a discipline that has been the focus of researchers in recent years and that businesses use more in practice.
📊
Key Findings & Data:In entrepreneurial marketing, whose history is not very old, different dimensions have been put forward by different authors.
💡
Conclusion & Impact:The common points and differences between entrepreneurial marketing dimensions
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Girişimsel Pazarlama · Girişimcilik · Pazarlama

Abstract

Entrepreneurial marketing discipline, which is an interface between marketing and entrepreneurship disciplines, has become a discipline that has been the focus of researchers in recent years and that businesses use more in practice. In entrepreneurial marketing, whose history is not very old, different dimensions have been put forward by different authors. How these dimensions represent entrepreneurial marketing or which researcher's dimensions explain entrepreneurial marketing more comprehensively has become an important research problem. This study, which aims to compare the theoretical infrastructures for the solution of this problem, was carried out to shed light on subsequent experimental studies. The research is a literature study and is presented by using secondary sources. The common points and differences between entrepreneurial marketing dimensions

Özet

Pazarlama ve girişimcilik disiplinleri arasında bir ara yüz olan girişimsel pazarlama disiplini son yıllarda araştırmacıların odağında olan ve pratikte işletmelerin daha fazla başvurduğu kullandığı bir disiplin haline gelmiştir. Tarihi çok eski olmayan girişimsel pazarlamada farklı yazarlar tarafından farklı boyutları ortaya konmuştur. Bu boyutların girişimsel pazarlamayı hangi şekilde temsil ettiği veya hangi araştırmacı tarafından ortaya konulan boyutların girişimsel pazarlamayı daha kapsamlı açıkladığı önemli bir araştırma problemi haline gelmiştir. Bu problemin çözümüne yönelik olarak teorik altyapıları karşılaştırmayı amaçlayan bu çalışma, sonraki deneysel çalışmalara ışık tutmak adına yapılmıştır. Araştırma bir literatür araştırmasıdır ve ikincil kaynaklardan yararlanılarak ortaya konulmuştur. Girişimsel pazarlama boyutları arasındaki ortak noktalar ve farklılıklar ortaya konmuştur ve bu noktalarda getirilen bakış açıları yorumlanmıştır

🔖

Cite This Article

KAYIŞKAN, D. (2021). LITERATURE REVIEW ON ENTREPRENEURIAL MARKETING DIMENSIONS: A COMPARISON OF DIMENSIONS. Dijital Çağda İşletmecilik Dergisi, Cilt: 4 - Sayı: 2, 129–137. https://ajindex.com/articles/750109

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (10)

  1. Becherer, R. C., ve Helms, M. M. (2016). The Role of Entrepreneurial Marketing in İmproving Market Share for Small Businesses Facing External Environmental or Resource Challenges. Journal of Business and Entrepreneurship, 27(2): 119–147.
  2. Becherer, R. C., Helms, M. M., ve McDonald, J. P. (2012). The Effect of Entrepreneurial Marketing on Outcome Goals in SME’s. New England Journal of Entrepreneurship, 15(1): 7–18. https://doi.org/10.1108/neje-15-01-2012-b001 Solé, M. (2013). Entrepreneurial Marketing: Conceptual Exploration and Link to Performance. Journal of Research in Marketing and Entrepreneurship, 15(1), 23–38. https://doi.org/10.1108/JRME-07-2012-0020
  3. Carson, D., ve Gilmore, A. (2000). Marketing at the Interface: not ‘What’ut ‘How’. Journal of Marketing Theory and Practice, 8(2), 1-7.
  4. Collinson, E., ve Shaw, E. (2001). Entrepreneurial Marketing – A Historical Perspective on Development and Practice. Management Decision, 39(9), 761–766. https://doi.org/10.1108/EUM0000000006221
  5. Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J. ve Sadachar, A. (2013). Entrepreneurial Marketing: Scale Validation with Small, Independently-Owned Businesses. Journal of Marketing Development and Competitiveness, 7(4): 63. Hamel, G., ve Prahalad, C. K. (1991). Corporate Imagination And Expeditionary Marketing. Harvard Business Review, 69(4): 81-92.
  6. Harkema, K. J. (2017). An Exploration into Entrepreneurial Marketing and Firm Profitability. (Unpublished Doctoral Dissertation): Anderson University. Hills, G., ve Hultman, C. (1999). Marketing Behavior in Growing Firms: A Challenge to Traditional Marketing Knowledge. Research at the Marketing/Entrepreneurship Interface, 12, 14-29
  7. Hills, G. E., Morgan, S., ve Hultman, C. M. (2010).
  8. History, Theory And Evidence Of Entrepreneurial Marketing – An Overview Sascha Kraus Reinhard Schulte. Innovation, 11(1): 3–18.
  9. Kilenthong, P. (2011). An Empirical Investigation of Entrepreneurial Marketing and the Role of Entrepreneurial Orientation (Unpublished Doctoral Dissertation). University of Illinois at Chicago Kilenthong, P., Hills, G., ve Hultman, C. (2015). An Empirical Investigation of Entrepreneurial Marketing Dimensions. Journal of International Marketing Strategy, 3(1): 1–18.
  10. Kilenthong, P., Hultman, C. M., ve Hills, G. E. (2016). Entrepreneurial Marketing Behaviours: Impact of Firm Age, Firm Size and Firm’s Founder. Journal of Research in Marketing and Entrepreneurship. Kocak, A. (2004). Developing ve Validating A Scale for Entrepreneur