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Journals / Bilgi Ekonomisi ve Yönetimi Dergisi / 2013 / Cilt: 8 - Sayı: 2

AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING

Nilgün Karataş GÜMÜŞTAŞ
Asli ELVERİCİ
Hale Cide DEMİR
Uğur YOZGAT
Pages
145–156
Publication Date
2013-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made’

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010).
📊
Key Findings & Data:Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011).
💡
Conclusion & Impact:Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made’
🔬Design:Research Article
📍Scope:2010 Verileri
⚙️Variables:Information Management · Information Management · Knowledge Sharing

Abstract

Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made’

Özet

Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made

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Cite This Article

GÜMÜŞTAŞ, N. K., ELVERİCİ, A., DEMİR, H. C., YOZGAT, U. (2013). AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING. Bilgi Ekonomisi ve Yönetimi Dergisi, Cilt: 8 - Sayı: 2, 145–156. https://ajindex.com/articles/742889

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