Festivals are important tools for Public Relations Institutions and corporations which organize festivals prefer and use these events for their target markets to direct their attention where they want The relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in a festival may give institutions or corporations useful cues about their target visitors In this empirical study the relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in Cukurova University Spring Festival is analyzed Study results show that there is a strong relation between socio demographics and behavioral characteristics and expenditure level of visitors Keywords: Public Relations Cukurova University Spring Festival Market Segmentation Visitor Expenditure Logit Analysis
📌 3 Key Takeaways
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Objective & Hypothesis:Festivals are important tools for Public Relations Institutions and corporations which organize festivals prefer and use these events for their target markets to direct their attention where they want The relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in a festival may give institutions or corporations useful cues about their target visitors In this empirical study the relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in Cukurova University Spring Festival is analyzed Study results show that there is a strong relation between socio demographics and behavioral characteristics and expenditure level of visitors Keywords: Public Relations Cukurova University Spring Festival Market Segmentation Visitor Expenditure Logit Analysis
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Key Findings & Data:Festivals are important tools for Public Relations Institutions and corporations which organize festivals prefer and use these events for their target markets to direct their attention where they want The relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in a festival may give institutions or corporations useful cues about their target visitors In this empirical study the relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in Cukurova University Spring Festival is analyzed Study results show that there is a strong relation between socio demographics and behavioral characteristics and expenditure level of visitors Keywords: Public Relations Cukurova University Spring Festival Market Segmentation Visitor Expenditure Logit Analysis
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Conclusion & Impact:Festivals are important tools for Public Relations Institutions and corporations which organize festivals prefer and use these events for their target markets to direct their attention where they want The relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in a festival may give institutions or corporations useful cues about their target visitors In this empirical study the relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in Cukurova University Spring Festival is analyzed Study results show that there is a strong relation between socio demographics and behavioral characteristics and expenditure level of visitors Keywords: Public Relations Cukurova University Spring Festival Market Segmentation Visitor Expenditure Logit Analysis
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Anahtar Kelimeler Halkla İlişkiler · Çukurova Üniversitesi Bahar Şenliği · Pazar
Abstract
Festivals are important tools for Public Relations Institutions and corporations which organize festivals prefer and use these events for their target markets to direct their attention where they want The relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in a festival may give institutions or corporations useful cues about their target visitors In this empirical study the relation between socio demographics and behavioral characteristics and expenditure level of visitors who joined in Cukurova University Spring Festival is analyzed Study results show that there is a strong relation between socio demographics and behavioral characteristics and expenditure level of visitors Keywords: Public Relations Cukurova University Spring Festival Market Segmentation Visitor Expenditure Logit Analysis
Özet
Festivaller ya da diğer adıyla şenlikler Halkla İlişkiler için önemli iletişim araçlarıdır Festival düzenleyen kurumlar bu etkinlikleri hedef kitlelerinin ilgisini belirli bir yöne çekmek amacıyla tercih eder ve kullanır Bir festivale katılan ziyaretçilerin sosyo demografik ve davranışsal özellikleri ile harcama düzeyleri arasındaki ilişki festivali düzenleyen kurumlara hedefledikleri ziyaretçiler hakkında oldukça yararlı ipuçları verebilir Bu çalışmada kurumsal bir festival olan “Çukurova Üniversitesi Bahar Şenliği”ne katılan 999 ziyaretçinin sosyo demografik ve davranışsal özellikleri ile harcama düzeyleri arasındaki ilişki Logit model kullanılarak analiz edilmiştir Çalışma sonuçları harcama düzeyi ile katılımcıların sosyo demografik ve davranışsal özellikleri arasında önemli düzeyde bir ilişki olduğunu dikkat çekici bir şekilde göstermektedir Anahtar Kelimeler: Halkla İlişkiler Çukurova Üniversitesi Bahar Şenliği Pazar Bölümlendirmesi Ziyaretçi Harcaması Logit Analizi
YAVUZ, Ö. G. M. C., KARABAĞ, A. G. S. F. (2006). Harcama Tabanlı Pazar Bölümlendirme: Festival Ziyaretçileri Üzerine Bir Logit Analizi Uygulaması. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 15 - Sayı: 1, 427–436. https://ajindex.com/articles/74114
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