In this study the aim is to figure out the differentiations happening between the strategy groups about information acquisition and dissemination factors Data is collected by questionnaires that are distributed to from 3 4 and 5 star hotels and “special” hotels from all parts of Turkey Than information acquisition and dissemination factors are identified customer oriented information acquisition rival oriented information acquisition information dissemination in formal ways and information dissemination in informal ways Especially the enterprises which implement both strategic views effectively cost leadership and differentiation were more effective to information acquisition and dissemination The enterprises which implement cost leadership strategy were found to be more rival oriented and sensitive to information about its competitors Keywords: Strategy Information Acquisition Hospitality Industry Turkey
📌 3 Key Takeaways
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Objective & Hypothesis:In this study the aim is to figure out the differentiations happening between the strategy groups about information acquisition and dissemination factors Data is collected by questionnaires that are distributed to from 3 4 and 5 star hotels and “special” hotels from all parts of Turkey Than information acquisition and dissemination factors are identified customer oriented information acquisition rival oriented information acquisition information dissemination in formal ways and information dissemination in informal ways Especially the enterprises which implement both strategic views effectively cost leadership and differentiation were more effective to information acquisition and dissemination The enterprises which implement cost leadership strategy were found to be more rival oriented and sensitive to information about its competitors Keywords: Strategy Information Acquisition Hospitality Industry Turkey
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Key Findings & Data:In this study the aim is to figure out the differentiations happening between the strategy groups about information acquisition and dissemination factors Data is collected by questionnaires that are distributed to from 3 4 and 5 star hotels and “special” hotels from all parts of Turkey Than information acquisition and dissemination factors are identified customer oriented information acquisition rival oriented information acquisition information dissemination in formal ways and information dissemination in informal ways Especially the enterprises which implement both strategic views effectively cost leadership and differentiation were more effective to information acquisition and dissemination The enterprises which implement cost leadership strategy were found to be more rival oriented and sensitive to information about its competitors Keywords: Strategy Information Acquisition Hospitality Industry Turkey
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Conclusion & Impact:In this study the aim is to figure out the differentiations happening between the strategy groups about information acquisition and dissemination factors Data is collected by questionnaires that are distributed to from 3 4 and 5 star hotels and “special” hotels from all parts of Turkey Than information acquisition and dissemination factors are identified customer oriented information acquisition rival oriented information acquisition information dissemination in formal ways and information dissemination in informal ways Especially the enterprises which implement both strategic views effectively cost leadership and differentiation were more effective to information acquisition and dissemination The enterprises which implement cost leadership strategy were found to be more rival oriented and sensitive to information about its competitors Keywords: Strategy Information Acquisition Hospitality Industry Turkey
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Anahtar Kelimeler Enformasyon Elde Etme · Strateji · Konaklama İşletmeleri
Abstract
In this study the aim is to figure out the differentiations happening between the strategy groups about information acquisition and dissemination factors Data is collected by questionnaires that are distributed to from 3 4 and 5 star hotels and “special” hotels from all parts of Turkey Than information acquisition and dissemination factors are identified customer oriented information acquisition rival oriented information acquisition information dissemination in formal ways and information dissemination in informal ways Especially the enterprises which implement both strategic views effectively cost leadership and differentiation were more effective to information acquisition and dissemination The enterprises which implement cost leadership strategy were found to be more rival oriented and sensitive to information about its competitors Keywords: Strategy Information Acquisition Hospitality Industry Turkey
Özet
Bu çalışmada konaklama işletmelerinde enformasyon elde etme ve yaymanın farklılaştırma ve maliyet liderliği stratejileri itibariyle farklılaşıp farklılaşmadığının tespiti amaçlanmıştır 2006 2007 döneminde Türkiye genelinde anket çalışması yürütülmüştür Kolayda örnekleme yöntemi ile 208 adet 3 4 5 yıldızlı otel ve “özel işletme” belgeli konaklama tesisine ulaşılmıştır Konaklama işletmelerinin enformasyon elde etme ve yayma süreçleri müşteriler hakkında enformasyon elde etme rakipler hakkında enformasyon elde etme enformasyonun biçimsel yollarla yayılması ve enformasyonun biçimsel olmayan yollarla yayılması faktörlerinden oluşmaktadır Her iki stratejik seçeneği maliyet liderliği ve farklılaştırma aynı anda ve etkin olarak hayata geçiren işletmeler enformasyon elde etme ve yayma konusunda daha etkindirler Maliyet liderliğini stratejik pozisyon olarak benimseyen işletmeler daha fazla oranda rakipleri ile ilgili enformasyona odaklanıyor görünmektedir Anahtar Kelimeler: Enformasyon Elde Etme Strateji Konaklama İşletmeleri Türkiye The Differentiations Of Information Acquisition And Dissemination By The Effects Of Generic Strategies: An Empirical Research On Hospitality Enterprises
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