Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment
📌 3 Key Takeaways
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Objective & Hypothesis:Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment
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Key Findings & Data:Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment
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Conclusion & Impact:Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Anahtar Kelimeler Giriş Biçimi · Yerel Pazar Faktörleri · Uluslararasılaşma Süreci
Abstract
Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment
Özet
İşletmelerin uluslararası pazarlara giriş biçiminin seçimi performanslarını etkileyen stratejik bir karardır. Bu çalışmada, işletmelerin uluslararası pazarlara giriş biçiminin seçiminde etkili olan yerel pazar faktörlerinin, Adana ilinde yerleşik işletmeler üzerindeki etkisi incelenmiştir. Veriler Adana ilinde yerleşik uluslararası pazarlara giriş yapmış, 95 imalat işletmesi üzerinde yapılan anket yöntemiyle elde edilmiştir, anket verileri, istatistik programı kullanılarak test edilmiştir. Araştırmanın esas bulgularına, probit regresyon yöntemi kullanılarak ulaşılmıştır. Buna göre, Adana ilinde yerleşik uluslararası pazarlara giriş yapmış işletmelerin, uluslararası pazarlara girişte, yerel pazar faktörlerini dikkate almadıkları sonucuna varılmıştır
ÖZGEN, P. D. H., ÖZSEVEN, A. (2012). İşletmelerin Uluslararası Pazarlara Giriş Biçiminin Seçiminde Yerel Pazar Faktörlerinin Etkisi Üzerine Adana İlinde Bir Araştırma. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 21 - Sayı: 1, 1–20. https://ajindex.com/articles/73658
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