SavedAdd your journal

Journals / TRT Akademi / 2022 / Cilt: 7 - Sayı: 16

Understanding Motivational Factors Influencing Intention to Play Esports Games in Türkiye

Türkiye'de Espor Oyunları Oynama Niyetini Etkileyen Motivasyonel Faktörleri Anlamak

Mikail BATU
Celal KOCAÖMER
Onur TOS
Neslihan KOCAÖMER
Pages
1032–1051
Publication Date
2022-09-30
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results demonstrate that fantasy, competition, and challenge statistically influence the intention to play esports games.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to investigate Turkish esports players' motivations for their intention to play esports games.
📊
Key Findings & Data:An online survey was conducted with 502 esports players to test the research model.
💡
Conclusion & Impact:The results demonstrate that fantasy, competition, and challenge statistically influence the intention to play esports games.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Çevrimiçi Oyunlar · Espor · Oyuncular

Abstract

The purpose of this study is to investigate Turkish esports players' motivations for their intention to play esports games. The factors influencing esports players' intention to play esports games were tested with PLS-SEM. An online survey was conducted with 502 esports players to test the research model. The results demonstrate that fantasy, competition, and challenge statistically influence the intention to play esports games. In addition, it was determined that social interaction and diversion didn’t have a statistically significant effect on the intention to play esports games. Challenge, competition, and fantasy motivations explain 65.5% of the variance in intention to play esports games. In particular, it has been determined that challenge motivation has a large impact on the intention to play. Examining the gaming motivations of Turkish esports players, who represent a different culture, differentiates the study from its counterparts. This study makes new theoretical and practical contributions by showing that fantasy, competition, and challenge play important roles to predict on the intention to play esports games.

Özet

Bu çalışmanın amacı, Türk espor oyuncularının espor oyunlarını oynama niyetlerinine yönelik motivasyonları araştırmaktır. Espor oyuncularının espor oyunlarını oynama niyetini etkileyen faktörler, PLS-SEM ile test edilmiştir. Araştırma modelini test etmek için 502 espor oyuncusuyla çevrimiçi bir anket yapılmıştır. Sonuçlar, fantezinin, rekabetin ve meydan okumanın istatistiksel olarak espor oyunları oynama niyetini etkilediğini göstermektedir. Ayrıca sosyal etkileşim ve oyalanmanın istatistiksel olarak espor oyunlarını oynama niyeti üzerinde “anlamlı bir etkisinin olmadığı” belirlenmiştir. Meydan okuma, rekabet ve fantezi motivasyonları, espor oyunları oynama niyetindeki varyansın %65,5'ini açıklamaktadır. Özellikle meydan okuma motivasyonunun oyun oynama niyeti üzerinde büyük etkisi olduğu tespit edilmiştir. Farklı bir kültürü temsil eden Türk espor oyuncularının oyun oynama motivasyonlarının incelenmesi, çalışmayı benzerlerinden farklılaştırmaktadır. Bu çalışma, fantezi, rekabet ve meydan okumanın espor oyunlarını oynama niyetini tahmin etmede önemli roller oynadığını göstererek yeni teorik ve pratik katkılar sağlamaktadır.

🔖

Cite This Article

BATU, M., KOCAÖMER, C., TOS, O., KOCAÖMER, N. (2022). Understanding Motivational Factors Influencing Intention to Play Esports Games in Türkiye. TRT Akademi, Cilt: 7 - Sayı: 16, 1032–1051. https://ajindex.com/articles/704609

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (13)

  1. Albrechtslund, A., & Dubbeld, L. (2005). The plays and arts of surveillance: Studying surveillance as entertainment. Surveillance & Society, 3(2/3), 216-221.
  2. Argan, M., Özer A., & Akın, E. (2006). Elektronik spor: Türkiye’deki siber sporcuların tutum ve davranışları. Spor Yönetimi ve Bilgi Teknolojileri Dergisi, 1(2), 1-11.
  3. Chen, A., Lu Y., & Wang B. (2016). Enhancing perceived enjoyment in social games through social and gaming factors. Information Technology & People, 29(1), 99-119.
  4. Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Lawrence Erlbaum Associate. Cranmer, E. E., Han D. D., Gisbergen M. V., & Jung, T. (2021). Esports matrix: Structuring the esports research agenda. Computers in Human Behavior, 117, 1-12.
  5. Souza, L. L. F., & Souza, A. A. F. (2017). Consumer behavior of electronic games’players: A study on the intentions to play and to pay. Revista de Administraçao, 52(4), 419-430.
  6. Dongseong, C., & Jinwoo, K. (2004). Why people continue to play online games: In search of critical design factors to increase custome loyalty to online contents. CyberPsychology & Behavior, 7(1), 11-24.
  7. Fornell, C., & Larcker D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388.
  8. Giammarco, E. A., Schneider, T. J., Carswell, J. J., & Knipe, W. S. (2015). Video game preferences and their relation to career interests. Personality and Individual Differences, 73, 98–104.
  9. Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective. New Yersey: Pearson. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (1998).
  10. Multivariate data analysis, London: Prentice Hall. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
  11. Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, CA: Sage Publications. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
  12. Hamari, J., Malik, A., Koski, J., & Johri, A. (2018). Uses and gratifications of pokémon go: Why do people play mobile location-based augmented reality games? International Journal of Human–Computer Interaction, 35(9), 804-819.
  13. Hamari, J., Alha, K., Jarv