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Journals / Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi / 2021 / Cilt: 24 - Sayı: 2

A Model Test On The Role Of General Procrastination, Perceived Risk, Flow Experience And Online Procrastination In Online Purchasing Behavior

Online Satın Alma Davranışında Genel Erteleme, Algılanan Risk, Akış Deneyimi ve Online Ertelemenin Rolüne İlişkin Bir Model Testi

Özsev BERK
Remzi ALTUNIŞIK
Nilgün SARIKAYA
Pages
485–498
Publication Date
2021-11-30
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It has been observed that the tendency to procrastinate online has a positive effect on the dimensions of tele presence and shopping pleasure.However, the negative effect of perceived risk on online procrastination is not supported.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, a model that tries to reveal the role of general procrastination, flow experience, online procrastination and perceived risk in online purchasing behavior is tested.
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Key Findings & Data:In the context of the research, the data obtained from the survey conducted on 551 participants selected by convenience sampling method were used.
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Conclusion & Impact:It has been observed that the tendency to procrastinate online has a positive effect on the dimensions of tele presence and shopping pleasure.However, the negative effect of perceived risk on online procrastination is not supported.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Genel Erteleme Eğilimi · Online Erteleme Eğilimi · Akış Deneyimi

Abstract

In this study, a model that tries to reveal the role of general procrastination, flow experience, online procrastination and perceived risk in online purchasing behavior is tested. In the context of the research, the data obtained from the survey conducted on 551 participants selected by convenience sampling method were used. SmartPLS 3.2.9 program was used in the analysis of the data. According to the research findings, the effect of general procrastination and online procrastination on online purchasing behavior is not negative; It reveals that the procrastination prone people have a positive effect on online procrastination, shopping pleasure, and telepresence. It has been observed that the tendency to procrastinate online has a positive effect on the dimensions of tele presence and shopping pleasure.However, the negative effect of perceived risk on online procrastination is not supported.

Özet

Bu çalışmada, online satın alma davranışında genel erteleme eğilimi, akış deneyimi, online erteleme eğilimi ve algılanan risk kavramlarının rolünü ortaya koymaya çalışan bir model test edilmektedir. Araştırma bağlamında kolayda örnekleme yöntemi ile seçilmiş 551 katılımcı üzerinde yapılan anketten elde edilen veriler kullanılmıştır. Verilerin analizinde SmartPLS 3.2.9 programı kullanılmıştır. Araştırma bulgularına göre genel erteleme ve online erteleme eğiliminin online satın alma davranışında etkisinin negatif olmadığı; erteleme eğilimli kişilerin online erteleme, alışveriş keyfi, tele bulunma boyutlarına etkisinin pozitif olduğunu ortaya koymaktadır. Online erteleme eğiliminin, tele bulunma ve alışveriş keyfi boyutlarında pozitif etkisi olduğu gözlenmiştir. Ancak algılanan riskin online erteleme üzerinde negatif etkisi desteklenmemiştir.

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Cite This Article

BERK, Ö., ALTUNIŞIK, R., SARIKAYA, N. (2021). A Model Test On The Role Of General Procrastination, Perceived Risk, Flow Experience And Online Procrastination In Online Purchasing Behavior. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, Cilt: 24 - Sayı: 2, 485–498. https://ajindex.com/articles/699168

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