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Journals / Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi / 2026 / Cilt: 12 Sayı: 2

Hierarchical Determinants of Halal Product Purchase Intention: A Value–Attitude–Behavior (VAB) Model Perspective

Helal Ürün Satın Alma Niyetinin Hiyerarşik Belirleyicileri: Value–Attitude–Behavior (VAB) Modeli Perspektifi

Tolga Yalçıntekin(CANAKKALE ONSEKIZ MART UNIVERSITY)0000-0001-7118-0705
Kadir Yıldırım(SAKARYA UNIVERSITY)0000-0002-3122-9356
Metin Saygılı(SAKARYA UYGULAMALI BİLİMLER ÜNİVERSİTESİ)0000-0001-6920-822X
Özsev Berk0000-0002-1314-9125
Pages
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Publication Date
2026-10-22
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Moreover, from an academic perspective aimed at understanding consumer tendencies in the halal product market, the research expands the relevant body of literature.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The primary aim of this study is to identify the determinants of purchase intention for halal products.
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Key Findings & Data:The research data were collected from consumers aged 18 and above through an online survey using a convenience sampling technique.
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Conclusion & Impact:Moreover, from an academic perspective aimed at understanding consumer tendencies in the halal product market, the research expands the relevant body of literature.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Helal Ürün · Dini İnanç · Tutum

Abstract

The primary aim of this study is to identify the determinants of purchase intention for halal products. The theoretical foundation of the research is based on the VAB Hierarchy Model. Within this framework, the study examines the relationships among religious belief, attitude, and purchase intention. The research data were collected from consumers aged 18 and above through an online survey using a convenience sampling technique. To test the research hypotheses, CB-SEM was employed, and data were analyzed using the AMOS program. The findings obtained from the data of 451 participants indicate that religious belief and attitude are the factors that directly influence purchase intention toward halal products. The study reveals that religious belief has an effect on purchase intention both directly and indirectly through attitude. Furthermore, the positive attitude developed toward halal products has been statistically confirmed to have a significant impact on consumers’ purchase intentions. In addition, attitude plays a mediating role in the relationship between religious belief and purchase intention toward halal products. By empirically examining the primary determinants of halal product purchase intention, this study contributes to the theoretical literature on consumer behavior. Moreover, from an academic perspective aimed at understanding consumer tendencies in the halal product market, the research expands the relevant body of literature.

Özet

Bu çalışmanın temel amacı, helal ürünlere yönelik satın alma niyetinin belirleyicilerini ortaya koymaktır. Araştırmanın teorik altyapısı, Değer–Tutum–Davranış (VAB) Hiyerarşi modeline dayanmaktadır. Bu bağlamda, araştırma dini inanç, tutum ve satın alma niyeti arasındaki ilişkileri incelemektedir. Araştırma verileri, kolayda örnekleme tekniği kullanılarak çevrimiçi anket aracılığıyla 18 yaş ve üzeri tüketicilerden elde edilmiştir. Araştırma hipotezlerini test etmek için CB-SEM kullanılarak verilerin analizinde AMOS programından yararlanılmıştır. Bu araştırmaya katılan 451 tüketiciye ait verilerden elde edilen araştırma sonuçları, helal ürünlere yönelik satın alma niyetini doğrudan etkileyen faktörlerin dini inanç ve tutum olduğunu göstermiştir. Araştırmada, dini inancın hem tutum hem de tutumdan bağımsız bir şekilde satın alma niyeti üzerinde etkisi olduğu bulunmuştur. Ayrıca helal ürünlere yönelik geliştirilen olumlu tutumun, tüketicilerin satın alma niyetleri üzerindeki etkileri istatistiksel olarak doğrulanmıştır. Buna ek olarak tutum, dini inanç ile helal ürünlere yönelik satın alma niyeti arasındaki ilişkide aracı bir rol oynamaktadır. Helal ürün satın alma niyetinin temel belirleyicilerini ampirik olarak inceleyen bu çalışma, tüketici davranışları konusundaki teorik literatüre katkı sağlamaktadır. Buna ek olarak tutum, dini inanç ile helal ürün satın alma niyeti arasında aracı bir etkiye sahiptir. Bu çalışma, helal ürün satın alma niyetinin temel belirleyicilerini ampirik bir çerçevede inceleyerek tüketici davranışına ilişkin kuramsal literatüre katkı sağlamaktadır.

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Cite This Article

Yalçıntekin, T., Yıldırım, K., Saygılı, M., Berk, Ö. (2026). Hierarchical Determinants of Halal Product Purchase Intention: A Value–Attitude–Behavior (VAB) Model Perspective. Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi, Cilt: 12 Sayı: 2. https://doi.org/10.54427/ijisef.1905209

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