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Journals / Üçüncü Sektör Sosyal Ekonomi / 2020 / Cilt: 55 - Sayı: 2

Export Commitment, Export Market Orientation and Performance: An Analysis of Turkish Exporters

İhracat Bağlılığı, İhracat Pazar Oryantasyonu ve Performans : Türk İhracatçılarının Analizi

Murat ARSLANDERE
Pages
1217–1236
Publication Date
2022-11-05
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In addition to strengthening the existing literature, this study has providedauthenticity by examining the simultaneous effects of export commitment and export market orientation onexport performance and also by revealing the positive affects between behavioral export commitment,which is a sub-dimension of export commitment and all sub-dimensions of export market orientation.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, (i) the effect of attitudinal export commitment on behavioral export commitment, (ii) the effectof behavioral export commitment on both export performance and export market orientation subdimensions, (iii) effects of export intelligence generation and export intelligence dissemination on exportintelligence responsiveness, and finally (iv) the effect of export intelligence responsiveness on exportperformance were investigated.
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Key Findings & Data:The data that were collected from 289 exporting firms from Turkey withthe help of a structured questionnaire, were statistically analyzed by using the SmartPLS 3.0 software.
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Conclusion & Impact:In addition to strengthening the existing literature, this study has providedauthenticity by examining the simultaneous effects of export commitment and export market orientation onexport performance and also by revealing the positive affects between behavioral export commitment,which is a sub-dimension of export commitment and all sub-dimensions of export market orientation.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this study, (i) the effect of attitudinal export commitment on behavioral export commitment, (ii) the effectof behavioral export commitment on both export performance and export market orientation subdimensions, (iii) effects of export intelligence generation and export intelligence dissemination on exportintelligence responsiveness, and finally (iv) the effect of export intelligence responsiveness on exportperformance were investigated. The data that were collected from 289 exporting firms from Turkey withthe help of a structured questionnaire, were statistically analyzed by using the SmartPLS 3.0 software. Allhypotheses proposed in the study were supported, and positive and meaningful relationships weredetermined in all of them. In addition to strengthening the existing literature, this study has providedauthenticity by examining the simultaneous effects of export commitment and export market orientation onexport performance and also by revealing the positive affects between behavioral export commitment,which is a sub-dimension of export commitment and all sub-dimensions of export market orientation.

Özet

Bu çalışmada (i) tutumsal ihracat bağlılığının davranışşsal ihracat bağlılığına etkisi, (ii) davranışşsal ihracat bağlılığının hem ihracat perfomansına hem de ihracat pazar oryantasyonu alt boyutlarına etkisi, (iii) ihracat istihbarat üretimi ve ihracat istihbarat yayılımı’nın ihracat istihbaratıyla cevap vermeye etkileri ve son olarak (iv) ihracat istihbaratıyla cevap vermenin ihracat performansına etkileri araştırılmıştır. Türkiye'den 289 ihracatçı firmadan yapılandırılmış anket yardımıyla toplanan veriler SmartPLS 3.0 yazılımı kullanılarak istatistiksel olarak analiz edilmiştir. Çalışma kapsamında önerilen bütün hipotezler desteklenmiş ve hepsinde pozitif ve anlamlı yönlü ilişkiler tespit edilmiştir. Bu çalışma mevcut literatürü güçlendirmesinin yanında, ihracat bağlılığı ve ihracat pazar oryantasyonunun ihracat performansı üzerine eşzamanlı etkilerini incelmesiyle ve ihracat bağlılığının bir alt boyutu olan davranışsal ihracat bağlılığının ihracat pazar oryantasyonunun bütün alt boyutlarına pozitif yönde etki gösterdiğini ortaya koymasıyla özgünlük sağlamıştır.

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Cite This Article

ARSLANDERE, M. (2022). Export Commitment, Export Market Orientation and Performance: An Analysis of Turkish Exporters. Üçüncü Sektör Sosyal Ekonomi, Cilt: 55 - Sayı: 2, 1217–1236. https://ajindex.com/articles/645635

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