The basic principle of relationship marketing is to create customer’s loyalty. Đn this study, the comporents customer’s loyalty, its models and programsa re presented.
📌 3 Key Takeaways
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Objective & Hypothesis:Increased competition in today’s business environment has forced companies to establish long-term relationships with custumers in marketing literature, this relationship is conceptralised as “Relationship Marketing” which is situated on strong foundations of offering high service quality.
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Key Findings & Data:Increased competition in today’s business environment has forced companies to establish long-term relationships with custumers in marketing literature, this relationship is conceptralised as “Relationship Marketing” which is situated on strong foundations of offering high service quality.
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Conclusion & Impact:The basic principle of relationship marketing is to create customer’s loyalty. Đn this study, the comporents customer’s loyalty, its models and programsa re presented.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters
Abstract
Increased competition in today’s business environment has forced companies to establish long-term relationships with custumers in marketing literature, this relationship is conceptralised as “Relationship Marketing” which is situated on strong foundations of offering high service quality. The basic principle of relationship marketing is to create customer’s loyalty. Đn this study, the comporents customer’s loyalty, its models and programsa re presented.
Özet
Günümüzde artan rekabet kosulları, isletme ile müsteri arasında uzun süreli bir iliskiyi zorunlu kılmıstır. Pazarlama literatüründe “iliskisel pazarlama” olarak adlandırılan bu iliski, sunulan kaliteli hizmetlerle sağlam temeller üzerine oturtulmaktadır. Đliskisel pazarlamanın temel ilkesi, müsteri sadakati yaratmaktır. Bu çalısmada müsteri sadakatinin bilesenleri, müsteri sadakat modelleri ve müsteri sadakat programları ele alınmıstır.
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Cite This Article
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