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Journals / Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi / 2009 / Cilt: 10 - Sayı: 1

Profile of the environmentally conscious consumers in the Turkısh Republic of Northern Cyprus

Kuzey Kıbrıs Türk Cumhuriyeti’ nde çevre bilinçli tüketicilerin profili

Figen YEŞİLADA
Pages
79–95
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the findings of the study, the environmentally conscious consumer segment consists of those above the age of forty, who believe that his or her actions will be effective in the struggle to preserve the environment.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The study seeks to explore the demographic and psychographic variables which influence environmentally conscious consumption behavior.
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Key Findings & Data:Results of the study made on a representative sample drawn from consumers of Turkish Republic of Northern Cyprus (TRNC) above the age of 17 reveal that perceived consumer effectiveness and age are the two predictor variables for environmentally conscious consumer behavior.
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Conclusion & Impact:According to the findings of the study, the environmentally conscious consumer segment consists of those above the age of forty, who believe that his or her actions will be effective in the struggle to preserve the environment.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The study seeks to explore the demographic and psychographic variables which influence environmentally conscious consumption behavior. Results of the study made on a representative sample drawn from consumers of Turkish Republic of Northern Cyprus (TRNC) above the age of 17 reveal that perceived consumer effectiveness and age are the two predictor variables for environmentally conscious consumer behavior. According to the findings of the study, the environmentally conscious consumer segment consists of those above the age of forty, who believe that his or her actions will be effective in the struggle to preserve the environment.

Özet

Bu çalışmanın amacı, çevre bilinçli tüketim davranışını demografik ve psikografik değişkenlerle açıklamaktır. 17 yaş ve üzeri Kuzey Kıbrıs Türk Cumhuriyeti (KKTC) tüketicisini temsil eden örnekiem üzerinde yapılan çalışmanın bulgularına göre, algılanan tüketici etkililiği ve yaş, çevre bilinçli tüketici davranışını açıklayan değişkenlerdir. Araştırma bulgularına göre çevre bilinçli tüketim yapan KKTC tüketicisi kırk yaş ve üzeri olup bireysel davranışının çevrenin korunmasında etkili olacağına inananlardan oluşmaktadır.

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Cite This Article

YEŞİLADA, F. (2022). Profile of the environmentally conscious consumers in the Turkısh Republic of Northern Cyprus. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, Cilt: 10 - Sayı: 1, 79–95. https://ajindex.com/articles/490709

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