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Journals / Alanya Akademik Bakış / 2021 / Cilt: 5 - Sayı: 2

Luxury Consumption in the Context of Narcissism

Narsisizm Bağlamında Lüks Tüketim

Yelda ÜLKER
Pages
1015–1030
Publication Date
2022-10-12
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the data obtained in the study conducted for this purpose, it is seen that there is a significant relationship between narcissistic personality traits and luxury consumption.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Today, there seems to be an increase in the number of individuals with narcissistic personality traits.
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Key Findings & Data:It is seen that narcissists who attach importance to show-off and exhibit exhibitionistic behaviors have a materialistic attitude.
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Conclusion & Impact:According to the data obtained in the study conducted for this purpose, it is seen that there is a significant relationship between narcissistic personality traits and luxury consumption.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Today, there seems to be an increase in the number of individuals with narcissistic personality traits. It is seen that narcissists who attach importance to show-off and exhibit exhibitionistic behaviors have a materialistic attitude. In this context, it can be said that narcissist people who feel the need to appreciate and get approval from others generally turn to ostentatious and luxurious brands. The biggest reason for this is that the desires and desires of narcissists such as being different, being unique and having high status are met by luxury brands. In this context, the research examines whether there is a relationship between narcissistic personality traits and their luxury consumption. According to the data obtained in the study conducted for this purpose, it is seen that there is a significant relationship between narcissistic personality traits and luxury consumption.

Özet

Günümüzde narsist kişilik özelliklerine sahip bireylerin sayısında artış gözükmektedir (Wallace ve Baumeister, 2002: 819). Gösterişe önem veren ve teşhirci davranışlar sergileyen narsist kişilerin maddiyatçı bir tutum sergiledikleri görülmektedir. Bu bağlamda başkalarına kendilerini beğendirme ve onay alma ihtiyacı hisseden narsist kişilerin, genellikle gösterişçi ve lüks markalara yöneldikleri söylenebilir. Bunun en büyük sebebi narsist kişilerin ihtiyacı olan farklı olma, özgün olma, yüksek statüye sahip olma gibi arzu ve isteklerin, lüks markalar tarafından karşılamasıdır. Bu bağlamda araştırmada narsist kişilik özellikleriyle, lüks tüketimleri arasında bir ilişkinin olup olmadığının irdelenmektedir. Bu amaç doğrultusunda yapılan çalışmada elde edilen verilere göre, narsist kişilik özellikleriyle, lüks tüketimleri arasında anlamlı bir ilişkinin olduğu görülmektedir. Ayrıca narsist kişilik özelliklerinin alt boyutları olan “hayranlık” ve “rekabet” unsurlarının da lüks tüketimleri arasında anlamlı bir ilişkinin olduğu belirlenmiştir.

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Cite This Article

ÜLKER, Y. (2022). Luxury Consumption in the Context of Narcissism. Alanya Akademik Bakış, Cilt: 5 - Sayı: 2, 1015–1030. https://ajindex.com/articles/434771

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