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Journals / Öneri Dergisi / 2000 / Cilt: 3 - Sayı: 13

SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Nurhan BABÜR TOSUN
Pages
143–147
Publication Date
2000-01-15
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship.
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Key Findings & Data:One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship.
💡
Conclusion & Impact:Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:halkla ilişkiler · pazarlama · sponsorluk

Özet

One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship. Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

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Cite This Article

TOSUN, N. B. (2000). SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ. Öneri Dergisi, Cilt: 3 - Sayı: 13, 143–147. https://ajindex.com/articles/36336

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References (1)

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