KaydedilenlerDerginizi ekleyin

Dergiler / Öneri Dergisi / 2000 / Cilt: 3 - Sayı: 13

SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Nurhan BABÜR TOSUN
Sayfa
143–147
Yayın Tarihi
2000-01-15
DOI
—
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship.
📊
Temel Bulgular & Veri:One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship.
💡
Sonuç & Katkı:Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:halkla ilişkiler · pazarlama · sponsorluk

Özet

One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship. Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

🔖

Bu Makaleye Atıf Yap

TOSUN, N. B. (2000). SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ. Öneri Dergisi, Cilt: 3 - Sayı: 13, 143–147. https://ajindex.com/articles/36336

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (1)

  1. [1| Meehagham. T. "Sponsorship - Legitimising the Medium". Journal of Marketing. No.l I. 1991. [2] Ball. Baıry. Sponsorship and You. Kangaroo Press Kenthuot. 1993. [3] Bruhn. Manfred: Mehliııger. Rudolf. Rechtliche Gestaltung des Sponsoring: Vertragsrecht - Steuerreclı - Medien reclıt- YVettbevverbsreclıt. 1992. |4]-Aydemir Okay. Halkla İlişkiler Aracı Olarak Sponsorluk. F.psilon Yay. İst. 1998 [5] Marlo\v. R.F. "Building a Public Relalioııs Definitioıı"'. Public Relations Revievv. 2. 1976. [6] Cııtlip. S.: Çenter. A.: Brooııı. G. Effective Public Relations. 6th F.d. Prentice Hall.N.I. 1994. [7] Goldberg. II. Sponsorship and the Performing Arts. Goidberg. London. 1983. [8] Okay. Ayla, Kurum Kimliği. Media - Cat Yay. İstanbul, 1999. [9] Peltekoğlu. Filiz B. Halkla İlişkiler Nedir ?. Beta Yay. İstanbul, 1998. [10] Harris. T. The Marketer's Guıie to Public Relations: How Today' s Companies are Using the Nevv Public Relations to Gain a Competitive Edge. John Wilev. N.Y. 1993. 111] Orton. M. "Crossing Borders: The Canon Approach to Etıropean Sponsorship". 16th. Sponsorship Conference. 21 Eylül 1995. London. [12] Kotler. P.: Armstrong. G. Principles of Marketing. 1996.