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Journals / Üçüncü Sektör Sosyal Ekonomi / 2017 / Cilt: 52 - Sayı: 2

MEASURING THE EFFECT OF URBAN IMAGE DIMENSIONS ON BEHAVIORAL INTENTIONS FOR A CITY: ANKARA EXAMPLE

BİR KENTE İLİŞKİN DAVRANIŞSAL NİYET ÜZERİNDE ETKİLİ OLAN KENT İMAJI BOYUTLARININ ETKİSİNİN ÖLÇÜLMESİ: ANKARA İLİ ÖRNEĞİ

Seda TOKUROĞLU
Kumru Didem ATALAY
Feride Bahar KURTULMUŞOĞLU
Pages
200–215
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the study, the city image dimensions of tourism and entertainment, livability, security were found to be effective on behavioral intention.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to determine the effective dimensions of urban image on the behavioral intention and to reveal the effect of these dimensions on behavioral intention.
📊
Key Findings & Data:The study was carried out using the structural equation model. 400 people participated in the study.
💡
Conclusion & Impact:According to the results of the study, the city image dimensions of tourism and entertainment, livability, security were found to be effective on behavioral intention.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this study is to determine the effective dimensions of urban image on the behavioral intention and to reveal the effect of these dimensions on behavioral intention. The study was carried out using the structural equation model. 400 people participated in the study. According to the results of the study, the city image dimensions of tourism and entertainment, livability, security were found to be effective on behavioral intention.

Özet

Bu çalışma, bir kente ilişkin davranışsal niyet üzerinde etkili olan kent imajı boyutlatının belirlenmesi ve bu boyutların davranışsal niyet üzerinde etkisinin ortaya konması amaçlanmıştır. Çalışma yapısal eşitlik modeli kullanılarak gerçekleştirilmiştir. Çalışmaya 400 kişi katılmıştır. Çalışmanın sonuçlarına göre turizm ve eğlence, yaşanabilirlik, güvenlik kent imajı boyutları davranışsal niyet üzerinde etkili bulunmuştur.

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Cite This Article

TOKUROĞLU, S., ATALAY, K. D., KURTULMUŞOĞLU, F. B. (2017). MEASURING THE EFFECT OF URBAN IMAGE DIMENSIONS ON BEHAVIORAL INTENTIONS FOR A CITY: ANKARA EXAMPLE. Üçüncü Sektör Sosyal Ekonomi, Cilt: 52 - Sayı: 2, 200–215. https://ajindex.com/articles/320376

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