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Journals / Journal of Tourism and Gastronomy Studies / 2019 / Cilt: 7 - Sayı: 4

The Relationship between Senior Tourists Travel Motivation and Travel Satisfaction

Üçüncü Yaş Turistlerin Seyahat Motivasyonu ile Seyahat Memnuniyeti Arasındaki İlişki

Arzu KILIÇLAR
Funda ALDOĞAN ŞENOL
Pages
3249–3261
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the study, the most important push factor that drives domestic and foreign senior tourists to travel to Istanbul is to obtain information; The most important pull factor in choosing Istanbul is its historical and archaeological attraction.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The share of senior tourists in the tourism market is increasing.
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Key Findings & Data:For this purpose, a total of 841 participants, 404 domestic and 437 foreign tourists, were surveyed.
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Conclusion & Impact:According to the results of the study, the most important push factor that drives domestic and foreign senior tourists to travel to Istanbul is to obtain information; The most important pull factor in choosing Istanbul is its historical and archaeological attraction.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The share of senior tourists in the tourism market is increasing. The study was aimed to determine the push and pull factors that guide senior tourists to travel to Istanbul and to determine the relationship between travel motivations and travel satisfaction. For this purpose, a total of 841 participants, 404 domestic and 437 foreign tourists, were surveyed. Arithmetic mean, T test and ANOVA of the data were evaluated. According to the results of the study, the most important push factor that drives domestic and foreign senior tourists to travel to Istanbul is to obtain information; The most important pull factor in choosing Istanbul is its historical and archaeological attraction. In addition, a positive correlation was found between the travel motivations tourists and their satisfaction with travel of senior tourists visiting İstanbul.

Özet

Üçüncü yaş turistlerin turizm pazarındaki payı giderek artmaktadır. Bu çalışmada üçüncü yaş turistleri İstanbul’a seyahat etmeye yönlendiren itici ve çekici faktörlerin belirlenmesi ve seyahat motivasyonları ile seyahat memnuniyetleri arasındaki ilişkinin tespit edilmesi amaçlanmıştır. Bu amaç doğrultusunda 404 yerli ve 437 yabancı turist olmak üzere toplam 841 katılımcıya anket uygulaması gerçekleştirilmiştir. Elde edilen veriler aritmetik ortalama T testi ve ANOVA testi kullanılarak değerlendirilmiştir. Araştırmanın sonucuna göre yerli ve yabancı üçüncü yaş turistleri İstanbul’a seyahat etmeye iten en önemli itici faktör bilgi edinmek; İstanbul’u tercih etmelerinde etkili olan en önemli çekici faktör ise tarihi ve arkeolojik çekiciliklere sahip olmasıdır. Ayrıca üçüncü yaş turistlerin seyahat motivasyonları ile seyahat memnuniyetleri arasında pozitif yönlü anlamlı bir ilişki tespit edilmiştir.

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Cite This Article

KILIÇLAR, A., ŞENOL, F. A. (2019). The Relationship between Senior Tourists Travel Motivation and Travel Satisfaction. Journal of Tourism and Gastronomy Studies, Cilt: 7 - Sayı: 4, 3249–3261. https://ajindex.com/articles/215553

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