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Journals / Social Review of Technology and Change / 2026 / Cilt: 4 Sayı: 2

Framing Survives a Working Memory Load: Cognitive Load and Risky Choice

Çerçeveleme Etkisi Çalışma Belleği Yüküne Direniyor: Bilişsel Yük ve Riskli Karar Verme

Abeera Anwaar(IŞIK ÜNİVERSİTESİ)0009-0005-4816-675X
Kardelen Yıldırım(IŞIK ÜNİVERSİTESİ)0000-0003-0482-3963
Pages
118–143
Publication Date
2026-10-30
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

These results constrain accounts that treat susceptibility to framing as a direct function of available cognitive resources.

📌 3 Key Takeaways

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Objective & Hypothesis:This study examined whether cognitive load and time pressure (TP) amplify the framing effect in risky decision-making.
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Key Findings & Data:Fifty-seven young adults completed an Asian Disease Problem variant under low and high working-memory load (within subjects), with either a 10-s or a 40-s response window (between subjects).
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Conclusion & Impact:These results constrain accounts that treat susceptibility to framing as a direct function of available cognitive resources.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:çerçeveleme etkisi · bilişsel yük · zaman baskısı

Abstract

This study examined whether cognitive load and time pressure (TP) amplify the framing effect in risky decision-making. Fifty-seven young adults completed an Asian Disease Problem variant under low and high working-memory load (within subjects), with either a 10-s or a 40-s response window (between subjects). A robust framing effect emerged. Risky choices were more frequent in the loss frame than in the gain frame. Two independent checks confirmed that the load manipulation consumed cognitive resources, as working-memory accuracy fell and subjective mental effort rose under high load. Nevertheless, load did not amplify framing, and an equivalence test ruled out an interaction of at least medium size. The shorter window did not shorten decisions, so the role of TP could not be tested. Under high load, the group given the shorter window showed higher working-memory accuracy, a difference not explained by decision speed or retention interval and not attributable to time pressure. These results constrain accounts that treat susceptibility to framing as a direct function of available cognitive resources.

Özet

Bu çalışma, bilişsel yükün ve zaman baskısının (ZB) riskli karar vermede çerçeveleme etkisini güçlendirip güçlendirmediğini incelemiştir. Elli yedi genç yetişkin, Asya Hastalığı Problemi’nin bir uyarlamasını düşük ve yüksek çalışma belleği yükü altında (denek içi), 10 sn ya da 40 sn’lik bir yanıt penceresiyle (denekler arası) tamamlamıştır. Güçlü bir çerçeveleme etkisi ortaya çıkmıştır: riskli seçimler kayıp çerçevesinde kazanç çerçevesine kıyasla daha sık yapılmıştır. İki bağımsız kontrol, yük manipülasyonunun bilişsel kaynakları tükettiğini doğrulamıştır; yüksek yük altında çalışma belleği doğruluğu düşmüş, öznel zihinsel çaba artmıştır. Buna karşın bilişsel yük çerçeveleme etkisini güçlendirmemiş, bir eşdeğerlik testi de en az orta büyüklükte bir etkileşimi dışlamıştır. Kısa yanıt penceresi kararları hızlandırmadığı için ZB’nin rolü test edilememiştir. Yüksek yük altında kısa pencere verilen grubun çalışma belleği doğruluğu daha yüksektir; bu fark karar hızı ya da tutma süresiyle açıklanamamakta ve zaman baskısına bağlanamamaktadır. Bu bulgular, çerçevelemeye yatkınlığı mevcut bilişsel kaynakların doğrudan bir işlevi olarak gören açıklamaları sınırlamaktadır.

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Cite This Article

Anwaar, A., Yıldırım, K. (2026). Framing Survives a Working Memory Load: Cognitive Load and Risky Choice. Social Review of Technology and Change, Cilt: 4 Sayı: 2, 118–143. https://ajindex.com/articles/1668582

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