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Journals / Kent Akademisi / 2026 / Cilt: 19 Sayı: 8

The Visibility of Geographical Indication Products Specific to Rize in Restaurant Menus within the Context of City Branding

Şehir Markalaşması Bağlamında Rize’ye Özgü Coğrafi İşaretli Ürünlerin Restoran Menülerindeki Görünürlüğü

Kenan Pala(ORDU ÜNİVERSİTESİ)0000-0003-4903-1433
Pages
1–19
Publication Date
2026-10-24
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings indicate that geographical indication products are not distributed evenly across establishments and that visibility varies according to product type.

📌 3 Key Takeaways

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Objective & Hypothesis:This study aims to examine the visibility of geographical indication products specific to Rize in restaurant menus within the context of city branding.
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Key Findings & Data:The main premise of the study is that geographical indication products should be considered not only as registered local assets but also as elements that generate city identity, gastronomic representation, and local brand value.
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Conclusion & Impact:The findings indicate that geographical indication products are not distributed evenly across establishments and that visibility varies according to product type.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:coğrafi işaret · gastronomik kimlik · restoran menüsü

Abstract

This study aims to examine the visibility of geographical indication products specific to Rize in restaurant menus within the context of city branding. The main premise of the study is that geographical indication products should be considered not only as registered local assets but also as elements that generate city identity, gastronomic representation, and local brand value. The research was designed within a qualitative framework. Data were collected from 16 food and beverage establishments operating in Rize through document analysis and field observation. The data collection process included web menus, QR menus, menu and product visuals on Google business profiles, Instagram posts, printed menus, and official geographical indication registration documents. The findings indicate that geographical indication products are not distributed evenly across establishments and that visibility varies according to product type. Among the core products, Rize Tea and Rize Muhlaması stand out, while some products were found to gain visibility not through direct menu representation but through service, presentation, or their physical presence within the establishment. Supporting geographical indication products, such as Çayeli Koloti cheese and Anzer honeynwere similarly found to gain visibility primarily through breakfast service, product presentation, or their physical presence within the establishment rather than through direct menu representation. The results also reveal that city-branding indicators differ across establishments and that some businesses present geographical indication products through a stronger and more integrated representational structure. Overall, the study demonstrates that the contribution of geographical indication products to city branding depends not only on legal registration but also on their visibility and representational forms in restaurant menus.

Özet

Bu araştırma, Rize’ye özgü coğrafi işaretli ürünlerin restoran menülerindeki görünürlüğünü şehir markalaşması bağlamında incelemeyi amaçlamaktadır. Çalışmanın temel hareket noktası, coğrafi işaretli ürünlerin yalnızca tescilli yerel değerler olarak değil, aynı zamanda şehir kimliği, gastronomik temsil ve yerel marka değeri üreten unsurlar olarak değerlendirilmesi gerektiğidir. Araştırma, nitel araştırma yaklaşımı çerçevesinde tasarlanmıştır. Veriler, Rize ilinde faaliyet gösteren 16 yiyecek-içecek işletmesinden doküman analizi ve saha gözlemi yoluyla elde edilmiştir. Veri toplama sürecinde restoranların web menüleri, QR menüleri, Google işletme profillerindeki menü ve ürün görselleri, Instagram paylaşımları, basılı menüleri ve coğrafi işaret tescil belgeleri kullanılmıştır. Bulgular, coğrafi işaretli ürünlerin işletmeler arasında eşit dağılmadığını ve görünürlüğün ürün türüne göre değiştiğini göstermektedir. Temel ürünler içinde Rize çayı ve Rize muhlaması öne çıkarken, bazı ürünlerin menüde doğrudan yer almaktan çok işletmede servis, sunum ya da fiziksel varlık üzerinden görünürlük kazandığı belirlenmiştir. Çayeli Koloti peyniri ve Anzer balı gibi destekleyici coğrafi işaretli ürünlerin, menülerde doğrudan yer almaktan ziyade kahvaltı servisi, ürün sunumu ya da işletme içindeki fiziksel varlıkları üzerinden görünürlük kazandığı belirlenmiştir. Ayrıca şehir markalaşması göstergelerinin işletmeler arasında farklılaştığı, bazı işletmelerde coğrafi işaretli ürünlerin daha güçlü bir temsil yapısı içinde sunulduğu görülmüştür. Sonuç olarak çalışma, coğrafi işaretli ürünlerin şehir markalaşmasına katkısının yalnızca tescil ile değil, menülerdeki görünürlük ve temsil biçimleriyle de ilişkili olduğunu ortaya koymaktadır.

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Cite This Article

Pala, K. (2026). The Visibility of Geographical Indication Products Specific to Rize in Restaurant Menus within the Context of City Branding. Kent Akademisi, Cilt: 19 Sayı: 8, 1–19. https://doi.org/10.35674/kent.1929890

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