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Journals / Yeni Yüzyıl'da İletişim Çalışmaları / 2026 / Cilt: 1 Sayı: 2

WHATSAPP USES AND GRATIFICATIONS: A FOCUS GROUP RESEARC

WHATSAPP USES AND GRATIFICATIONS: A FOCUS GROUP RESEARCH

Serra İnci Çelebi(ISTANBUL YENI YUZYIL UNIVERSITY, FACULTY OF COMMUNICATION)0000-0001-7488-9234
Remziye Terkan(15 KASIM KIBRIS ÜNİVERSİTESİ)0000-0002-5309-3285
Pages
25–34
Publication Date
2021-01-31
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This research has been done to reveal the reasons of the popularity of WhatsApp usage.

📌 3 Key Takeaways

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Objective & Hypothesis:WhatsApp is popular among other social media.
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Key Findings & Data:As a result of this popularity, when contact numbers are exchanging, everybody asks each other whether or not there is a WhatsApp number.
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Conclusion & Impact:This research has been done to reveal the reasons of the popularity of WhatsApp usage.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:WhatsApp · Uses & Gratifications · Ease of Communication

Abstract

WhatsApp is popular among other social media. As a result of this popularity, when contact numbers are exchanging, everybody asks each other whether or not there is a WhatsApp number. Compared to Facebook, WhatsApp is seen more personal. The participants reasoned that people in your private life know your WhatsApp number. But, your facebook account can be found by anybody and you can receive messages by unknown people. Students in general don’t agree that WhatsApp distanced them from face-to-face communication. In contrast, they believed that it improved communication and that WhatsApp changed the way they communicate with each other. This research has been done to reveal the reasons of the popularity of WhatsApp usage.

Özet

WhatsApp is popular among other social media. As a result of this popularity, when contact numbers are exchanging, everybody asks each other whether or not there is a WhatsApp number. Compared to Facebook, WhatsApp is seen more personal. The participants reasoned that people in your private life know your WhatsApp number. But, your facebook account can be found by anybody and you can receive messages by unknown people. Students in general don’t agree that WhatsApp distanced them from face-to-face communication. In contrast, they believed that it improved communication and that WhatsApp changed the way they communicate with each other. This research has been done to reveal the reasons of the popularity of WhatsApp usage.

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Cite This Article

Çelebi, S. İ., Terkan, R. (2021). WHATSAPP USES AND GRATIFICATIONS: A FOCUS GROUP RESEARC. Yeni Yüzyıl'da İletişim Çalışmaları, Cilt: 1 Sayı: 2, 25–34. https://ajindex.com/articles/1647478

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