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Journals / Uluslararası İşletme Bilimi ve Uygulamaları Dergisi / 2026 / Cilt: 4 Sayı: 1

THE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS

THE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS: A THEORETICAL STUDY

Oday Alkahlout(SAKARYA ÜNİVERSİTESİ)0000-0002-3581-3592
Sara Bader(SAKARYA UNIVERSITY)0009-0008-6688-9400
Pages
38–58
Publication Date
2024-07-31
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study sheds light on the importance of internet users' data as a valuable resource targeted by targeted advertisers.
📊
Key Findings & Data:These data are the fuel that ignites the digital economy engine.
💡
Conclusion & Impact:The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Targeted advertisements · Privacy · Personal data

Abstract

This study sheds light on the importance of internet users' data as a valuable resource targeted by targeted advertisers. These data are the fuel that ignites the digital economy engine. However, the use of this data raises questions about the balance between digital economy and user privacy. Targeted advertising studies reveal the potential violations of users' privacy, necessitating the presence of legislation to protect user data and preserve their rights. Additionally, balancing economic development and maintaining privacy in a connected technological world is required. The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes. These companies need to comply with legislation and laws that protect user privacy and ensure their right to digital forgetting. The study relies on an inductive methodology, reviewing and analyzing previously available and published sources on a specific topic, providing a comprehensive overview of the concept of targeted advertising and its use of user data. Based on this analysis, the focus is on the impact of these practices on user privacy and the need for a sustainable balance between economic development and privacy rights in the connected digital world.

Özet

This study sheds light on the importance of internet users' data as a valuable resource targeted by targeted advertisers. These data are the fuel that ignites the digital economy engine. However, the use of this data raises questions about the balance between digital economy and user privacy. Targeted advertising studies reveal the potential violations of users' privacy, necessitating the presence of legislation to protect user data and preserve their rights. Additionally, balancing economic development and maintaining privacy in a connected technological world is required. The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes. These companies need to comply with legislation and laws that protect user privacy and ensure their right to digital forgetting. The study relies on an inductive methodology, reviewing and analyzing previously available and published sources on a specific topic, providing a comprehensive overview of the concept of targeted advertising and its use of user data. Based on this analysis, the focus is on the impact of these practices on user privacy and the need for a sustainable balance between economic development and privacy rights in the connected digital world.

🔖

Cite This Article

Alkahlout, O., Bader, S. (2024). THE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS. Uluslararası İşletme Bilimi ve Uygulamaları Dergisi, Cilt: 4 Sayı: 1, 38–58. https://ajindex.com/articles/1623530

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