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Journals / Uluslararası İşletme Bilimi ve Uygulamaları Dergisi / 2026 / Cilt: 6 Sayı: 1

The Chicken-Egg Problem and The Critical Mass Issue in Platform Economies With Success and Failure Examples

Platform Ekonomilerinde Başarılı-Başarısız Örnekleriyle Tavuk-Yumurta Problemi ve Kritik Kitle Sorunu

Mikail Kar(Bursa Uludağ Üniversitesi)0000-0002-4036-7355
Esra Gül Arslan(Bursa Uludağ Üniversitesi)0009-0001-4544-7960
Aleyna İrem Altunal(Bursa Uludağ Üniversitesi)0009-0008-7664-6998
Pages
48–63
Publication Date
2026-04-29
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

At this point, success requires the use of one, several, or all of the strategies outlined, taking into account factors such as the characteristics of platform economies, the platform's class, the characteristics of the parties it serves, and short- and long-term goals.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to address the chicken-and-egg problem and the critical mass problem in platform economies, discuss solution strategies, and examine examples of successful and unsuccessful platforms within the context of these strategies.
📊
Key Findings & Data:In the study, the chicken-egg problem and the critical mass issue were defined and examined in detail, and five basic strategies were proposed as solution suggestions.
💡
Conclusion & Impact:At this point, success requires the use of one, several, or all of the strategies outlined, taking into account factors such as the characteristics of platform economies, the platform's class, the characteristics of the parties it serves, and short- and long-term goals.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Platform ekonomileri · Tavuk-Yumurta problemi · Kritik kitle

Abstract

The aim of this study is to address the chicken-and-egg problem and the critical mass problem in platform economies, discuss solution strategies, and examine examples of successful and unsuccessful platforms within the context of these strategies. In the study, the chicken-egg problem and the critical mass issue were defined and examined in detail, and five basic strategies were proposed as solution suggestions. In the context of these strategies, four successful examples as Amazon, LinkedIn, Tripadvisor, and Airbnb and three failure examples as BlackBerry, MySpace, and Diners Club Kart were examined. As a result of the evaluations, solving the chicken-egg problem and reaching the critical mass and creating positive indirect network externalities that will ensure the self-sustaining growth of the platform have been put forward as the essence of success in platform economies. At this point, success requires the use of one, several, or all of the strategies outlined, taking into account factors such as the characteristics of platform economies, the platform's class, the characteristics of the parties it serves, and short- and long-term goals.

Özet

Bu çalışmanın amacı platform ekonomilerinde tavuk-yumurta problemini ve kritik kitle sorununu ele alarak çözüm stratejilerini tartışmak ve bu stratejiler bağlamında başarılı ve başarısız platform örneklerini incelemektir. Çalışmada tavuk-yumurta problemi ve kritik kitle sorunu tanımlanarak detaylı olarak incelenmiş ve çözüm önerisi olarak beş temel strateji paylaşılmıştır. Bu stratejiler bağlamında Amazon, LinkedIn, Tripadvisor ve Airbnb olmak üzere dört başarılı ve BlackBerry, MySpace ve Diners Club Kart olmak üzere de üç başarısız örnek ele alınmıştır. Yapılan değerlendirmeler sonucunda tavuk-yumurta probleminin çözülerek kritik kitleye ulaşıp platformun kendi kendini besleyen sürdürülebilir büyümesini sağlayacak pozitif dolaylı ağ dışsallıklarını oluşturmak platform ekonomilerinde başarının özü olarak ortaya konmuştur. Bu noktada öncelikle başarı için platform ekonomilerinin özellikleri, platformun sınıfı, platformun hizmet sağladığı tarafların özellikleri, kısa ve uzun vadeli hedefler gibi faktörler dikkate alınarak ortaya konan stratejilerden biri, birkaçı ya da tamamı kullanılmalıdır.

🔖

Cite This Article

Kar, M., Arslan, E. G., Altunal, A. İ. (2026). The Chicken-Egg Problem and The Critical Mass Issue in Platform Economies With Success and Failure Examples. Uluslararası İşletme Bilimi ve Uygulamaları Dergisi, Cilt: 6 Sayı: 1, 48–63. https://ajindex.com/articles/1623507

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