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Journals / Ortadoğu ve Göç / 2025 / Cilt: 15 Sayı: 2

SOCIO-CULTURAL ADAPTATION AT THE INTERSECTION OF MIGRATION AND DIGITAL MEDIA: A QUALITATIVE STUDY ON YOUTUBE

GÖÇ VE DİJİTAL MEDYANIN KESİŞİMİNDE SOSYO-KÜLTÜREL UYUM: YOUTUBE ÜZERİNE NİTEL BİR İNCELEME

Hüsna Yılmaz(ADNAN MENDERES ÜNİVERSİTESİ)0009-0009-1176-2784
Pages
258–305
Publication Date
2025-12-23
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings reveal that social media content and user responses significantly influence how the host society perceives socio-cultural adaptation.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the impact of individuals' social media use on their motivations for socio-cultural adaptation.
📊
Key Findings & Data:The analysis focused on user comments posted under a dystopian drama short film published in 2022 by a journalist on YouTube, which portrays the future of Syrian migrants living in Turkey.
💡
Conclusion & Impact:The findings reveal that social media content and user responses significantly influence how the host society perceives socio-cultural adaptation.
🔬Design:Araştırma Makalesi
📍Scope:2022 Verileri
⚙️Variables:Sosyal medya kullanımı · Sosyo-Kültürel Uyum · Eleştirel Söylem Analizi

Abstract

This study aims to examine the impact of individuals' social media use on their motivations for socio-cultural adaptation. Within this scope, YouTube, one of the most widely used social media platforms in Turkey, was selected as the research sample. The analysis focused on user comments posted under a dystopian drama short film published in 2022 by a journalist on YouTube, which portrays the future of Syrian migrants living in Turkey. The data were evaluated using Teun A. Van Dijk’s Critical Discourse Analysis method within a set of pre-defined thematic categories. The study is situated within a context that reflects the host society’s attitudes toward migrants, particularly as expressed through digital discourse practices. The findings reveal that social media content and user responses significantly influence how the host society perceives socio-cultural adaptation. Notably, the growing number of migrants is often perceived as a threat to the existing social structure, and this perception is articulated through digital platforms as a form of collective anxiety regarding the integration process.

Özet

Bu çalışma, bireylerin sosyal medya kullanımlarının sosyo-kültürel uyum motivasyonları üzerindeki etkisini incelemeyi amaçlamaktadır. Araştırma kapsamında, Türkiye’de yaygın biçimde kullanılan sosyal medya platformlarından biri olan YouTube örneklem olarak seçilmiştir. Bu bağlamda, 2022 yılında bir gazeteci tarafından YouTube’da yayımlanan, Suriyeli göçmenlerin Türkiye’deki geleceğine odaklanan distopik dram türündeki kısa film altına yapılan kullanıcı yorumları analiz edilmiştir. Veriler, belirlenen tematik başlıklar çerçevesinde Teun A. Van Dijk’ın Eleştirel Söylem Analizi yöntemi kullanılarak değerlendirilmiştir. Çalışma, ev sahibi toplumun göçmenlere yönelik tutumlarını yansıtan dijital söylem pratiklerini ortaya koyması bakımından önemli bir bağlamda konumlanmaktadır. Elde edilen bulgular, sosyal medyada paylaşılan içeriklerin ve bu içeriklere verilen tepkilerin, ev sahibi toplumun sosyo-kültürel uyum algısını biçimlendirme gücüne sahip olduğunu göstermektedir. Özellikle göçmen bireylerin sayısındaki artış, birçok kullanıcı tarafından toplumsal yapıya yönelik bir tehdit olarak algılanmakta ve bu durum, uyum sürecine dair kaygıların dijital söylem aracılığıyla ifade bulduğunu ortaya koymaktadır.

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Cite This Article

Yılmaz, H. (2025). SOCIO-CULTURAL ADAPTATION AT THE INTERSECTION OF MIGRATION AND DIGITAL MEDIA: A QUALITATIVE STUDY ON YOUTUBE. Ortadoğu ve Göç, Cilt: 15 Sayı: 2, 258–305. https://doi.org/10.31834/ortadoguvegoc.1784575

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