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Journals / Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi / 2026 / Cilt: 10 Sayı: 1

Cultural Adaptation, Validity and Reliability Analysis of the Masstige Perception Scale

Kitlesel Lüks Algısı Ölçeği Kültürel Adaptasyonu Geçerlik ve Güvenirlik Analizi

Fikret Işık(Alanya Alaaddin Keykubat Üniversitesi)0000-0002-5471-5381
Pages
89–113
Publication Date
2026-03-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

EFA results showed that the scale largely preserved its original five-factor structure.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aimed to adapt the Masstige Perception Scale (MasCal), developed by Ishaq et al. (2023), into Turkish and to test its psychometric properties in Turkish culture.
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Key Findings & Data:The research was conducted through a three-stage methodological process: Pilot application (n=43), Exploratory Factor Analysis (EFA, n=270), and Confirmatory Factor Analysis (CFA, n=306).
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Conclusion & Impact:EFA results showed that the scale largely preserved its original five-factor structure.
🔬Design:Survey & Empirical Study
📍Scope:2023 Verileri
⚙️Variables:Masstige · kitlesel lüks · kitlesel lüks algısı

Abstract

This study aimed to adapt the Masstige Perception Scale (MasCal), developed by Ishaq et al. (2023), into Turkish and to test its psychometric properties in Turkish culture. The research was conducted through a three-stage methodological process: Pilot application (n=43), Exploratory Factor Analysis (EFA, n=270), and Confirmatory Factor Analysis (CFA, n=306). Data were collected from a total of 619 participants through an online questionnaire using convenience sampling. EFA results showed that the scale largely preserved its original five-factor structure. Two of the original 23 items were removed due to low factor loadings, resulting in a 21-item Turkish form. The five-factor structure explained 61.807% of the total variance. The factors were named Self-Congruity (6 items, α=.918), Brand Knowledge (6 items, α=.866), Premium Price Willingness (3 items, α=.843), Brand Loyalty (3 items, α=.766), and Prestige (3 items, α=.842). The findings revealed that the Turkish form of the Masstige Perception Scale is a valid and reliable measurement instrument in Turkish culture.

Özet

Bu çalışmada, Ishaq vd. (2023) tarafından geliştirilen Kitlesel Lüks Algısı Ölçeği'nin (MasCal) Türkçeye uyarlanması ve psikometrik özelliklerinin Türk kültüründe test edilmesi amaçlanmıştır. Araştırma üç aşamalı bir metodolojik süreçle yürütülmüştür: Pilot uygulama (n=43), Açıklayıcı Faktör Analizi (AFA, n=270) ve Doğrulayıcı Faktör Analizi (DFA, n=306). Toplam 619 katılımcıdan kolayda örnekleme yöntemiyle çevrimiçi anket formu aracılığıyla veri toplanmıştır. AFA sonuçları, ölçeğin orijinal beş faktörlü yapısını büyük ölçüde koruduğunu göstermiştir. Orijinal 23 maddeden 2'si düşük faktör yükleri nedeniyle çıkarılmış ve 21 maddelik Türkçe form elde edilmiştir. Beş faktörlü yapı toplam varyansın %61,807'sini açıklamaktadır. Faktörler; Benlik Uyumu (6 madde, α=.918), Marka Bilgisi (6 madde, α=.866), Yüksek Fiyat Ödeme İstekliliği (3 madde, α=.843), Marka Sadakati (3 madde, α=.766) ve Prestij (3 madde, α=.842) olarak adlandırılmıştır. Bulgular, Kitlesel Lüks Algısı Ölçeği'nin Türkçe formunun Türk kültüründe geçerli ve güvenilir bir ölçüm aracı olduğunu ortaya koymuştur.

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Cite This Article

Işık, F. (2026). Cultural Adaptation, Validity and Reliability Analysis of the Masstige Perception Scale. Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi, Cilt: 10 Sayı: 1, 89–113. https://doi.org/10.31200/makuubd.1851038

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