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Journals / Bilgi Ekonomisi ve Yönetimi Dergisi / 2026 / Cilt: 7 Sayı: 1

TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA

Aida Bulbul
Kutluk Ozguven
Zeki Parlak
Pages
35–41
Publication Date
2012-06-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business.
📊
Key Findings & Data:In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH.
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Conclusion & Impact:Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Bosnia-Herzegovina · e-commerce · marketing

Abstract

Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business. In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are presented results of research on usage of internet as a means of purchase and influence of demographic characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire.

Özet

Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business. In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are presented results of research on usage of internet as a means of purchase and influence of demographic characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire

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Cite This Article

Bulbul, A., Ozguven, K., Parlak, Z. (2012). TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA. Bilgi Ekonomisi ve Yönetimi Dergisi, Cilt: 7 Sayı: 1, 35–41. https://ajindex.com/articles/1463983

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References (7)

  1. Bilalic, M. (2001), The Internet: Some Indicators, Media Online, 2001
  2. CRABH (2009) Annual Report of the Communications Regulatory Agency of Bosnia and Herzegovina for the year 2009, available from: http://www.cra.ba/eng/index.php?uid=1273696422
  3. Girard, T. Korgaonkar, P. Silverblatt, R.(2003) Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet, Journal of Business and Psychology, Vol 18, No 1 (2003), p 101-120
  4. Osmanbegovic, E. (2009) Perspektive Razvoja Internet Marketinga u BiH, Tranzicija, Vol. 11, No. 23-24, 2009
  5. Voćkić-Avdagić, J. (1995) New Media in South-East Europe, Internet i javnost u Bosni i Hercegovini, p 1-15,
  6. Business Wire, Business Publications, First sale on Internet's "THE SPOT" made from Bosnia Herzegovina,, accessed on Dec. 20. /?tag=content;col1, last
  7. Business Wire, Business Publications, First sale on Internet's "THE SPOT" made from Bosnia Herzegovina,, accessed on Dec. 20. /?tag=content;col1, last