SavedAdd your journal

Journals / Iğdır Üniversitesi Sosyal Bilimler Dergisi / 2026 / Sayı: 43

The Impact of Green Production Orientation on Customer Satisfaction in the White Goods Sector: The Mediating Role of Service Quality and Price Perception

Beyaz Eşya Sektöründe Yeşil Üretim Oryantasyonun Müşteri Memnuniyeti Üzerindeki Etkisi: Hizmet Kalitesi ve Fiyat Algısının Aracı Rolü

Ahmet Fidanoğlu(Kilis 7 Aralık Üniversitesi)0000-0001-5626-8856
Pages
315–325
Publication Date
2026-10-15
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It is expected that the results obtained within the scope of this research will contribute to the literature.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research investigated the effect of green production, which is carried out to make our living space more sustainable, on Customer satisfaction.
📊
Key Findings & Data:The obtained data were analyzed in the SPSS 32 analysis program.
💡
Conclusion & Impact:It is expected that the results obtained within the scope of this research will contribute to the literature.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Yeşil üretim odaklılığı · fiyat algısı · hizmet kalitesi

Abstract

This research investigated the effect of green production, which is carried out to make our living space more sustainable, on Customer satisfaction. The research aimed to determine the effect of green production orientation (orientation) of white goods manufacturing companies on customer and satisfaction. The research collected data among white goods Customers living in Şanlıurfa. The obtained data were analyzed in the SPSS 32 analysis program. As a result of the analysis of the obtained data, it was determined that the green production orientation of white goods manufacturing companies has a positive and significant effect on customer satisfaction. In addition, it was determined with the obtained data that price perception and service quality are mediating effects in the effect of green production orientation (orientation) of white goods manufacturing companies on customer satisfaction. It is expected that the results obtained within the scope of this research will contribute to the literature.

Özet

Bu araştırma, yaşam alanlarımızı daha sürdürülebilir hale getirmek amacıyla gerçekleştirilen yeşil üretimin müşteri memnuniyeti üzerindeki etkisini incelemiştir. Araştırmanın amacı, beyaz eşya imalat şirketlerinin yeşil üretim odaklılığının müşteri memnuniyeti üzerindeki etkisini belirlemektir. Araştırmada Şanlıurfa'da yaşayan beyaz eşya müşterileri arasında veri toplanmıştır. Elde edilen veriler SPSS 32 analiz programında analiz edilmiştir. Elde edilen verilerin analizi sonucunda, beyaz eşya imalat şirketlerinin yeşil üretim oryantasyonun müşteri memnuniyeti üzerinde pozitif ve anlamlı bir etkisi olduğu belirlenmiştir. Ayrıca, elde edilen verilerle fiyat algısı ve hizmet kalitesinin, beyaz eşya imalat şirketlerinin yeşil üretim oryantasyonun müşteri memnuniyeti üzerindeki etkisinde aracı rolünün olduğu belirlenmiştir. Bu araştırma kapsamında elde edilen sonuçların literatüre katkı sağlaması beklenmektedir.

🔖

Cite This Article

Fidanoğlu, A. (2026). The Impact of Green Production Orientation on Customer Satisfaction in the White Goods Sector: The Mediating Role of Service Quality and Price Perception. Iğdır Üniversitesi Sosyal Bilimler Dergisi, Sayı: 43, 315–325. https://doi.org/10.54600/igdirsosbilder.1955437

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (66)

  1. Agnihotri, R., Yang, Z., & Briggs, E. (2019). Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate. Journal of Personal Selling & Sales Management, 39(2), 138-158. https://doi.org/10.1080/08853134.2018.1562352
  2. Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing service: The roles of delight, satisfaction, and service quality. Journal of Travel Research, 56(4), 436-450. https://doi.org/10.1177/0047287516649058
  3. Ali, M. (2020). China–Pakistan economic corridor: prospects and challenges. Contemporary South Asia, 28(1), 100-112. https://doi.org/10.1080/09584935.2019.1667302
  4. Aydin, S., & Özer, G. (2005). The analysis of antecedents of customer in the Turkish mobile telecommunication market. European Journal of Marketing, 39(7/8), 910-925. https://doi.org/10.1108/03090560510601833
  5. Banerjee, S. B. (2002). Corporate environmentalism: The construct and its measurement. Journal of Business Research, 55(3), 177-191. https://doi.org/10.1016/S0148-2963(00)00135-1
  6. Beyaz eşya (2014), https://almergroup.wordpress.com/2014/07/18/cevre-dostu-beyaz-esyalar.
  7. Boonpattarakan, A. (2012). An experimental design to test the main and interaction effects of CSR involvement, brand naming, and pricing on purchase intentions in Thailand. International Journal of Business and Management, 7(16), 62-79. http://dx.doi.org/10.5539/ijbm.v7n16p62
  8. Bos, B. (2007), The Image of a Company, Phaidon Inc., New York, NY.
  9. Brundtland, G. H. (1987). Our common future: A call to action. Environmental protection, 14 (4), 291-294. https://doi.org/10.1017/S0376892900016805
  10. Cheng, B. L. (2013). Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer in the Malaysian hotel industry. Gadjah Mada International Journal of Business, 15(2), 99-112.
  11. Çınar, D. (2020), “Tüketici duygularının çevrimiçi satın alma davranışı üzerindeki etkileri”, içinde Meral, Y. (Ed.), Bölüm 11. Rekabet Avantajı için Uluslararası E-Ticaret Taktiklerini Uygulamaya Yönelik Araçlar ve Teknikler, IGI Global.
  12. De Oliveira Matias, J. C., & Coelho, D. A. (2002). The integration of the standards systems of quality management, environmental management, and occupational health and safety management. International journal of production research, 40(15), 3857-3866. https://doi.org/10.1080/00207540210155828
  13. Dede, O. (2019) Türk İmalat Sanayi Firmalarında Yeşil Üretim Uygulamalarının İncelenmesi, Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı Üretim Yönetimi ve Pazarlama Bilim Dalı Yüksek Lisans Tezi, Niğde.
  14. Enquist, M., Eriksson, K., & Ghirlanda, S. (2007). Critical social learning: A solution to Rogers's paradox of nonadaptive culture. American anthropologist, 109(4), 727-734. https://doi.org/10.1525/aa.2007.109.4.727
  15. Famiyeh, S., Asante-Darko, D., & Kwarteng, A. (2018). Service quality, customer satisfaction, and in the banking sector: The moderating role of organizational culture. International Journal of Quality & Reliability Management, 35(8), 1546-1567. https://doi.org/10.1108/IJQRM-01-2017-0008
  16. Fecher, A., Robbert, T., & Roth, S. (2019). Same price, different perception: measurement-unit effects on price-level perceptions and purchase intentions. Journal of Retailing and Consumer Services, 49, 129-142. https://doi.org/10.1016/j.jretconser.2019.03.017
  17. Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 (1), 39-50
  18. Gupta, J.J., Yadav, BPS., Gupta, HK, 1995. Nutritional value of beans for broiler chickens. Indian J. Poult. Sci., 30(2): 112-116.
  19. Güzel, D., Sola, F. G. Y., & Şimşek, T. (2023). Hizmet Kalitesi ve Fiyat Algısının Müşteri Memnuniyeti ve Sadakati Üzerindeki Etkisi: Erzurum’da Faaliyet Gösteren Güzellik Merkezleri Üzerine Bir Araştırma. Fırat Üniversitesi Uluslararası İktisadi ve İdari Bilimler Dergisi, 7(2), 49-78. https://doi.org/10.61524/fuuiibfdergi.1298061
  20. Han, H., & Ryu, K. (2012). Key factors driving customers’ word-of-mouth intentions in full-service restaurants: The moderating role of switching costs. Cornell Hospitality Quarterly, 53(2), 96-109. https://doi.org/10.1177/1938965511433599
  21. Handfield, R., Sroufe, R., & Walton, S. (2005). Integrating environmental management and supply chain strategies. Business strategy and the environment, 14(1), 1-19. https://doi.org/10.1002/bse.422
  22. Hoch, S. J., Kim, B. D., Montgomery, A. L., & Rossi, P. E. (1995). Determinants of store-level price elasticity. Journal of Marketing Research, 32(1), 17-29. https://doi.org/10.1177/002224379503200104
  23. Hussain, R. (2016). The mediating role of customer satisfaction: evidence from the airline industry. Asia Pacific Journal of Marketing and Logistics, 28(2). 234-255. https://doi.org/10.1108/APJML-01-2015-0001
  24. Ishaqa, M. I. (2012). Perceıved Value, Servıce Qualıty, Corporate Image, and Customer: Empırıcal Assessment From Pakıstan. Serbian Journal of Management, 7(1). 25-36.
  25. Johansson, R. (2007). On case study methodology. Open House Int 32 (3): 48–54. https://doi.org/10.1108/OHI-03-2007-B0006
  26. Kagan, J. (2020). Price sensitivity. Investopedia. https://www. investopedia.com/terms/p/price-sensitivity. asp.
  27. Kalyanaram, G., & Little, J. D. (1994). An empirical analysis of the latitude of price acceptance in consumer package goods. Journal of Consumer Research, 21, 3, 408-418. https://www.jstor.org/stable/2489682
  28. Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and. Journal of Retailing and Consumer Services, 35, 91-97. https://doi.org/10.1016/j.jretconser.2016.11.007
  29. Kotan, T. ve Bakan, G. (2007). Research on Cleaner Production Practices and Performance Studies in Various Industries, 7th National Environmental Engineering Congress.
  30. Kotler, P. ve Armstrong, G. (2018), Principles of Marketing, 17. ed. Pearson Education Limited.
  31. Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34, 10-18. https://doi.org/10.1016/j.jretconser.2016.09.005
  32. Leung, L. S. K. (2020). The impact of diurnal preferences on customer satisfaction, word of mouth, and repurchasing: A study in Indian college online shoppers. Asia-Pacific Journal of Management Research and Innovation, 16(1), 21-30. https://doi.org/10.1177/2319510X19897455
  33. Liat, C. B., Mansori, S., & Huei, C. T. (2014). The associations between service quality, corporate image, customer satisfaction, and: Evidence from the Malaysian hotel industry. Journal of hospitality marketing & management, 23(3), 314-326. https://doi.org/10.1080/19368623.2013.796867
  34. Loknath, Y., & Azeem, B. A. (2017, October). Green management–concept and strategies. In National conference on marketing and sustainable development (Vol. 13, No. 14, pp. 688-702).
  35. Martín‐Consuegra, D., Molina, A., & Esteban, A. (2007). An integrated model of price, satisfaction, and: an empirical analysis in the service sector. Journal of Product & Brand Management, 16(7), 459-468. https://doi.org/10.1108/10610420710834913
  36. Mohd Suki, N. (2017). Green products usage: structural relationships on customer satisfaction and. International Journal of Sustainable Development & World Ecology, 24(1), 88-95. https://doi.org/10.1080/13504509.2016.1169563
  37. Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer. Routledge.
  38. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
  39. Peng, L., & Röell, A. (2008). Executive pay and shareholder litigation. Review of Finance, 12(1), 141-184. https://doi.org/10.1093/rof/rfl003
  40. Priporas, C. V., Stylos, N., Vedanthachari, L. N., & Santiwatana, P. (2017). Service quality, satisfaction, and customer in Airbnb accommodation in Thailand. International Journal of Tourism Research, 19(6), 693-704. https://doi.org/10.1002/jtr.2141
  41. Reynolds, K. E., & Beatty, S. E. (1999). Customer benefits and company consequences of customer-salesperson relationships in retailing. Journal of Retailing, 75(1), 11-32. https://doi.org/10.1016/S0022-4359(99)80002-5
  42. Rosa-Díaz, IM, Rondan-Cataluña, FJ ve Diez-de Castro, EC (2013), Gestión de Precios, Esic Editorial, Madrid.
  43. Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136-1159. https://doi.org/10.1108/APJML-10-2016-0192
  44. Sekaran, U. (1992). Research Methods For Business, Canada: John Wiley and Sons, Inc.
  45. Shahin, A., & Dabestani, R. (2010). Correlation analysis of service quality gaps in a four-star hotel in Iran. International Business Research, 3(3), 40-46.
  46. Sherif, M., Taub, D., & Hovland, C. I. (1958). Assimilation and contrast effects of anchoring stimuli on judgments. Journal of Experimental Psychology, 55(2), 150-155. https://doi.org/10.1037/h0048784
  47. Uslu, A., & Huseynlı, B. (2018). Impact of price sensitivity on repurchase intention in terms of personality features. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 17, 515-532. https://doi.org/10.18092/ulikidince.434866
  48. Vachon, S., & Klassen, R. D. (2007). Supply chain management and environmental technologies: the role of integration. International journal of production research, 45(2), 401-423. https://doi.org/10.1080/00207540600597781
  49. Vestel Beyaz Eşya faaliyet Raporu, 2020.
  50. Vestel, 2022, http://www.vestelinvestorrelations.com/ en/sustainability/ sustainability-strategy.aspx
  51. Wakefield, K. L., & Inman, J. J. (2003). Situational price sensitivity: the role of consumption occasion, social context, and income. Journal of Retailing, 79(4), 199-212. https://doi.org/10.1016/j.jretai.2003.09.004
  52. Wu, H. C., & Li, T. (2015). An empirical study of the effects of service quality, visitor satisfaction, and emotions on behavioral intentions of visitors to the museums of Macau. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 80-102. https://doi.org/10.1080/1528008X.2015.966298
  53. Yao, J., & Oppewal, H. (2016). Unit pricing increases price sensitivity even when products are of identical size. Journal of Retailing, 92(1), 109-121. https://doi.org/10.1016/j.jretai.2015.09.002
  54. Yılmaz, A. ve Bozkurt, Y. (2011). An Application on the Environmental Awareness of Turkish Public and Private Enterprises in the Process of Harmonization with the European Union: ISO 500 Example. Celal Bayar University Faculty of Economics and Administrative Sciences Journal of Management and Economics, 18(1), 1-18.
  55. Yücel, M., & Ekmekçiler, Ü. S. (2008). Çevre dostu ürün kavramina bütünsel yaklaşim; temiz üretim sistemi, eko-etiket, yeşil pazarlama. Elektronik Sosyal Bilimler Dergisi, 7(26), 320-333.
  56. Zameer, H., Tara, A., Kausar, U., & Mohsin, A. (2015). Impact of service quality, corporate image, and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International journal of bank marketing, 33(4), 442-456. https://doi.org/10.1108/IJBM-01-2014-0015
  57. Zameer, H., Wang, Y., Yasmeen, H., Mofrad, A. A., & Waheed, A. (2018). Corporate image and customer satisfaction by virtue of employee engagement. Human Systems Management, 37(2), 233-248. https://doi.org/10.3233/HSM-17174
  58. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus across the Firm, McGraw-Hill Education, New York.
  59. Zielke, S. (2011). Integrating emotions in the analysis of retail price images. Psychology & Marketing, 28(4), 330-359. https://doi.org/10.1002/mar.20355
  60. Zohra Ghali-Zinoubi, Z. G. Z., & Maher Toukabri, M. T. (2019). The antecedents of the consumer purchase intention: sensitivity to price and involvement in organic products, moderating role of product regional identity. Trends in Food Science and Technology, 90, 175-179. https://doi.org/10.1016/j.tifs.2019.02.028
  61. Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing service: The roles of delight, satisfaction, and service quality. Journal of Travel Research, 56(4), 436-450. https://doi.org/10.1177/0047287516649058
  62. Ishaqa, M. I. (2012). Perceıved Value, Servıce Qualıty, Corporate Image, and Customer: Empırıcal Assessment From Pakıstan. Serbian Journal of Management, 7(1). 25-36.
  63. Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and. Journal of Retailing and Consumer Services, 35, 91-97. https://doi.org/10.1016/j.jretconser.2016.11.007
  64. Liat, C. B., Mansori, S., & Huei, C. T. (2014). The associations between service quality, corporate image, customer satisfaction, and: Evidence from the Malaysian hotel industry. Journal of hospitality marketing & management, 23(3), 314-326. https://doi.org/10.1080/19368623.2013.796867
  65. Martín‐Consuegra, D., Molina, A., & Esteban, A. (2007). An integrated model of price, satisfaction, and: an empirical analysis in the service sector. Journal of Product & Brand Management, 16(7), 459-468. https://doi.org/10.1108/10610420710834913
  66. Mohd Suki, N. (2017). Green products usage: structural relationships on customer satisfaction and. International Journal of Sustainable Development & World Ecology, 24(1), 88-95. https://doi.org/10.1080/13504509.2016.1169563