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Journals / Turizm Akademik Dergisi / 2025 / Cilt: 12 Sayı: 2

The Relationships between Perceived Image, Memorable Tourism Experience, and Future Behavioral Intentions: A Study on Arab Tourists Visiting Istanbul

Algılanan İmaj, Unutulmaz Turizm Deneyimi ve Gelecek Davranış Niyetleri Arasındaki İlişkiler: İstanbul’u Ziyaret Eden Arap Turistler Üzerine Bir Araştırma

Yusuf Dündar(SELÇUK ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)0000-0002-4405-7557
Muhammed Radwan Abouchala(SELÇUK ÜNİVERSİTESİ)0009-0008-8531-0759
Pages
217–236
Publication Date
2025-12-20
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings indicate that the country image positively affects the destination image and memorable tourism experience, while the destination image plays a significant role in the memorable experience.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The main purpose of this research is to analyze the relationships between country image, destination image, memorable tourism experience, and future behavioral intentions among Arab tourists visiting Istanbul.
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Key Findings & Data:In the research structured based on the Tourism Destination Image (TDI) theory, quantitative data were collected through surveys conducted with 500 Arab tourists staying in Istanbul, and hypotheses were tested using Structural Equation Modeling (SEM).
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Conclusion & Impact:The findings indicate that the country image positively affects the destination image and memorable tourism experience, while the destination image plays a significant role in the memorable experience.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:ülke imajı · destinasyon imajı · unutulmaz turizm deneyimi

Abstract

The main purpose of this research is to analyze the relationships between country image, destination image, memorable tourism experience, and future behavioral intentions among Arab tourists visiting Istanbul. In the research structured based on the Tourism Destination Image (TDI) theory, quantitative data were collected through surveys conducted with 500 Arab tourists staying in Istanbul, and hypotheses were tested using Structural Equation Modeling (SEM). The findings indicate that the country image positively affects the destination image and memorable tourism experience, while the destination image plays a significant role in the memorable experience. Additionally, it has been determined that memorable tourism experiences strengthen behavioral intentions such as revisiting and recommending, and that the destination image plays a mediating role in the relationship between country image and experience. Theoretically, the study contributes to the theory of TDI by modeling the multi-level relationships between image and experience in an intercultural context. From a practical perspective, the findings emphasize the importance of designing memorable experiences to strengthen the country and destination image and create long-term loyalty in the Arab tourist market. The originality of the research stems from its holistic approach to the image and experience components and the development of concrete recommendations for practical application.

Özet

İstanbul’u ziyaret eden Arap turistler arasında ülke imajı, destinasyon imajı, unutulmaz turizm deneyimi ve gelecek davranış niyetleri arasındaki ilişkilerin analiz edilmesi bu araştırmanın temel amacıdır. Turizm Destinasyon İmajı (TDİ) kuramına dayalı olarak yapılandırılan araştırmada, İstanbul’da konaklayan 500 Arap turistle yapılan anketler yoluyla nicel veriler toplanmış ve Yapısal Eşitlik Modellemesi (SEM) ile hipotezler test edilmiştir. Bulgular, ülke imajının destinasyon imajını ve unutulmaz turizm deneyimini pozitif yönde etkilediğini, destinasyon imajının ise unutulmaz turizm deneyimi üzerinde anlamlı bir rol oynadığını göstermektedir. Ayrıca, unutulmaz turizm deneyiminin tekrar ziyaret, tavsiye gibi davranışsal niyetleri güçlendirdiği ve destinasyon imajının, ülke imajı ile unutulmaz turizm deneyimi arasındaki ilişkide aracı bir rol oynadığı tespit edilmiştir. Teorik olarak çalışma, çok düzeyli imaj ve deneyim ilişkilerini kültürlerarası bir bağlamda modelleyerek TDİ kuramına katkı sağlamaktadır. Pratik açıdan ise bulgular, ülke ve destinasyon imajının güçlendirilmesi ve Arap turist pazarında uzun vadeli sadakat yaratılması için unutulmaz deneyimler tasarlanmasının önemini vurgulamaktadır. Araştırmanın özgünlüğü, imaj ve deneyim bileşenlerini bütüncül biçimde ele alması ve uygulamaya yönelik somut öneriler geliştirmesinden kaynaklanmaktadır.

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Cite This Article

Dündar, Y., Abouchala, M. R. (2025). The Relationships between Perceived Image, Memorable Tourism Experience, and Future Behavioral Intentions: A Study on Arab Tourists Visiting Istanbul. Turizm Akademik Dergisi, Cilt: 12 Sayı: 2, 217–236. https://ajindex.com/articles/1327716

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