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Journals / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1983 / Sayı: 5

PAZARLAMA KANALLARI YÖNETİMİNDE KONTROL ARACI OLARAK FİYATLANDIRMA

Yavuz Odabaşı
Pages
157–165
Publication Date
1983-01-02
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

One of these devices through which the manufacturer attempts to control the middlemen is pricing policy.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:There are several devices for the manufacturcrs to exeı-cise some degree of control över the channels of distribu-tion.
📊
Key Findings & Data:There are several devices for the manufacturcrs to exeı-cise some degree of control över the channels of distribu-tion.
💡
Conclusion & Impact:One of these devices through which the manufacturer attempts to control the middlemen is pricing policy.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:pazarlama kanalları · fiyatlandırma · işletme

Özet

There are several devices for the manufacturcrs to exeı-cise some degree of control över the channels of distribu-tion. One of these devices through which the manufacturer attempts to control the middlemen is pricing policy.

🔖

Cite This Article

Odabaşı, Y. (1983). PAZARLAMA KANALLARI YÖNETİMİNDE KONTROL ARACI OLARAK FİYATLANDIRMA. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 5, 157–165. https://ajindex.com/articles/119500

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References (8)

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  2. J. Taylor Sims, J. Robert foster, A.G. VVoodside. Marketing Channel: Systems And Strategles. Harper and Row Publishers, New York, 1977, s: 191.
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  5. Bert Rosenbloom, Marketing Channels: A Management View, The Dryden Press, 111. 1978, s. 230-238.
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  7. J. Alton, «Pncing Practices And Channel Control», W.G. Moller ve DJL. Wileman (ed.) Marketing Channels: Systems Viewpolnt. Adh kitabından, Homcvvood, 111. İmin Pub., 1971, s. 236.
  8. J. Alton, «Pncing Practices And Channel Control», W.G. Moller ve DJL. Wileman (ed.) Marketing Channels: Systems Viewpolnt. Adh kitabından, Homcvvood, 111. İmin Pub., 1971, s. 236.