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Journals / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Sayı: 4

BİLİŞSEL ÇELİŞKİ TEORİSİ ve PAZARLAMADA KULLANILMA ALANI

Yavuz Odabaşı
Pages
201–210
Publication Date
1983-01-02
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Since the existence of dis-sonance will be a motivating factor, the person will try to re-duce the psychologically uncomfortable State through several methods.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:For the individııals psychological comfort, consistency in his behavior is essential.
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Key Findings & Data:When inconsistencies in behavior are experienced, each individual strives toward ccpsistencies among his opinions, attitudes, and values.
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Conclusion & Impact:Since the existence of dis-sonance will be a motivating factor, the person will try to re-duce the psychologically uncomfortable State through several methods.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:bilişsel çelişki teorisi · işletme

Özet

For the individııals psychological comfort, consistency in his behavior is essential. When inconsistencies in behavior are experienced, each individual strives toward ccpsistencies among his opinions, attitudes, and values. Since the existence of dis-sonance will be a motivating factor, the person will try to re-duce the psychologically uncomfortable State through several methods.

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Cite This Article

Odabaşı, Y. (1983). BİLİŞSEL ÇELİŞKİ TEORİSİ ve PAZARLAMADA KULLANILMA ALANI. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 4, 201–210. https://ajindex.com/articles/119417

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References (9)

  1. Cllfford T. Morgan. Psikolojiye Glri* Der» Kitabı, Çav. Slrel Karakaş ve diğerleri. Hacettepe Üniversitesi Yayınları, Ankara. 1980.
  2. Harold H. Kassarjian. Thomas S. Robertson, Perspectives in Concumer Behavior, Scott Foresman and Company, 1968, s. 62.
  3. Rom S. Markin, Conaumer Behavior. Mecmlllan Pub. Co., Neıw York, 1974. s. 143-150.
  4. Çiğdem Kağıteıbaşı, İnsen ve İnsanlar, İstanbul, 1979, a. 146.
  5. James F. Engel, Roger D. Blackvvell. Davld T. Kollat. Conaumer Behavior. The Dryden Press, Illinois, 1978.
  6. Henry Assael. Conaumer Behavior and Markoting Actlon, Kent Publishing Company. Boston, 1981.
  7. Kenneth E. Runyon, Conaumer Behavior and the Practice of Marketing, Charles E. Merrll Pub. Co. Ohlo. 1977.
  8. Bilişsel Çelişki teorisinin sigara içimi ile ilgili bölümü ile ilgili olarak Fakültemiz öğretim üyelerinden Yrd. Doç. Dr. Alican Kavas yönetiminde bir araştırma yürütülmektedir. Bu çalışmanın sonucu, okuyuculara teorinin uygulanması hakkında daha geniş bir bilgi verebilecektir.
  9. Kenneth E. Runyon, Conaumer Behavior and the Practice of Marketing, Charles E. Merrll Pub. Co. Ohlo. 1977.