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Journals / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1984 / Sayı: 6

PAZAR BÖLÜMLENMESİNDE KULLANILAN SOSYAL SINIF KURAMININ YAPISI VE GELİŞİMİ

Yavuz Odabaşı
Pages
137–146
Publication Date
1984-01-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Martineau advanced the idea that social class System is a valuable tool to segment the market and tried to apply it in his studies.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Warner’s concept of social class as a majör determinant of buying behavior has been widely accepted and used as a predictor variable in market segmen-tation.
📊
Key Findings & Data:Warner’s concept of social class as a majör determinant of buying behavior has been widely accepted and used as a predictor variable in market segmen-tation.
💡
Conclusion & Impact:Martineau advanced the idea that social class System is a valuable tool to segment the market and tried to apply it in his studies.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:pazar bölümlenmesi · sosyal sınıf kuramı

Özet

Warner’s concept of social class as a majör determinant of buying behavior has been widely accepted and used as a predictor variable in market segmen-tation. Martineau advanced the idea that social class System is a valuable tool to segment the market and tried to apply it in his studies.

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Cite This Article

Odabaşı, Y. (1984). PAZAR BÖLÜMLENMESİNDE KULLANILAN SOSYAL SINIF KURAMININ YAPISI VE GELİŞİMİ. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 6, 137–146. https://ajindex.com/articles/119367

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References (8)

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  2. Pierre Martineau. «Social Classes and Spending Behavior». Journal of Marketing, Oct. 1958, s. 121 -130.
  3. Rom J. Markin. «Consumer Bchavior». Macmillan Pub. Co. New York, 1975, s. 412.
  4. Richard P. Coleman. «The Continuing Significance of Social Class to Marketing». Journal of Consumer Research, Dec. 1983, s. 265 - 280.
  5. Kim B. Rotzoll. «The Effect of Social Stratification on Market Behavior». Journal of Advertising Research March 1967, s. 22-27.
  6. Charles M. Schaninger. «Social Class Versus Income Revisitcd: An Emp-rical Investigation». Journal of Marketing Research, May 1981, s. 192-208.
  7. Edgar Crane. Marketing Concummunications. John Wiley Inc. New York, 1972, s. 308-319.
  8. James H. Myers ve VVilliam H. Reynolds, Consumer Behavior and Marketing Management. Houghton Mifflin Co., Boston, 1967, s. 212-216.