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A Content Analysis Case Study of Managers' Perceptions of Industry 4.0 Technologies

Yöneticilerin Endüstri 4.0 Teknolojilerine İlişkin Algılarının İçerik Analizi Vaka Çalışması

Aylin Yılmaz Gezgin(Karamanoğlu Mehmetbey Üniversitesi)0000-0001-5462-8184
Yavuz Selim Balcıoğlu(DOĞUŞ ÜNİVERSİTESİ)0000-0001-7138-2972
Pages
605–630
Publication Date
2026-04-20
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results provide guidance to businesses developing digital transformation strategies and policymakers on creating frameworks that support Industry 4.0 applications.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Purpose: This study aims to examine managers' perceptions of Industry 4.0 technologies in two cultural contexts: Türkiye and the United States.
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Key Findings & Data:Methodology: A total of 88 interviews (37 from Turkey, 51 from the U.S.) collected from publicly accessible websites between November 2024 and March 2025 were analyzed using qualitative content analysis.
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Conclusion & Impact:The results provide guidance to businesses developing digital transformation strategies and policymakers on creating frameworks that support Industry 4.0 applications.
🔬Design:Review & Systematic Survey
📍Scope:2024 Verileri
⚙️Variables:Endüstri 4.0 Teknolojileri · İşletme Yönetimi · Nitel Araştırma Yöntemi JEL Kodları: O33

Abstract

Purpose: This study aims to examine managers' perceptions of Industry 4.0 technologies in two cultural contexts: Türkiye and the United States. In particular, it aims to understand which design principles managers prioritize and why they consider these technologies necessary. Methodology: A total of 88 interviews (37 from Turkey, 51 from the U.S.) collected from publicly accessible websites between November 2024 and March 2025 were analyzed using qualitative content analysis. During the analysis, deductive coding was performed for design principles based on the framework defined by Hermann et al. (2016) and inductive coding was applied to necessity factors derived from a systematic literature review. The coding process was conducted using MAXQDA24 software to ensure the reliability and validity of the results. Findings: Turkish managers emphasized the principles of Real-Time Capability (30.20%) and Modularity (30.02%), whereas US managers focused on Modularity (29.29%) and Real-Time Capability (22.52%). In terms of necessity, Turkish managers emphasized increased productivity (24.76%) and the need for qualified personnel (14.29%), whereas US managers prioritized qualified personnel (16.00%) and digital networking (12.00%). Originality: This study makes an original contribution to the literature by showing that Industry 4.0 is perceived differently in different cultural contexts. The results provide guidance to businesses developing digital transformation strategies and policymakers on creating frameworks that support Industry 4.0 applications.

Özet

Amaç: Bu çalışma, yöneticilerin Endüstri 4.0 teknolojilerine ilişkin algılarını iki kültürel bağlamda (Türkiye ve Amerika Birleşik Devletleri) incelemeyi amaçlamaktadır. Özellikle, yöneticilerin hangi tasarım ilkelerine öncelik verdiklerini ve bu teknolojileri neden gerekli gördüklerini anlamayı hedeflemektedir. Yöntem: Kasım 2024–Mart 2025 tarihleri arasında kamuya açık web sitelerinden derlenen toplam 88 röportaj (37 Türkiye, 51 ABD), nitel içerik analizi ile değerlendirilmiştir. Analiz sırasında, Hermann vd. (2016) tarafından tanımlanan çerçeveye dayalı olarak tasarım ilkeleri için tümdengelimli kodlama, sistematik bir literatür taramasından elde edilen gereklilik faktörleri için ise tümevarımlı kodlama uygulanmıştır. Sonuçların güvenilirliğini ve geçerliliğini sağlamak için kodlama işlemi MAXQDA24 yazılımı kullanılarak gerçekleştirilmiştir. Bulgular: Türk yöneticiler Gerçek Zamanlı Yetenek (%30,20) ve Modülerlik (%30,02) ilkelerine vurgu yaparken, ABD yöneticileri Modülerlik (%29,29) ve Gerçek Zamanlı Yetenek (%22,52) ilkelerine odaklanmıştır. Gereklilik açısından, Türk yöneticiler artan verimliliğe (%24,76) ve nitelikli personele (%14,29) önem verirken, ABD yöneticileri nitelikli personele (%16,00) ve dijital ağa (%12,00) öncelik vermiştir. Özgünlük: Bu çalışma, Endüstri 4.0'ın farklı kültürel bağlamlarda farklı algılandığını göstererek literatüre özgün bir katkı sağlamaktadır. Sonuçlar, dijital dönüşüm stratejileri geliştiren işletmelere ve Endüstri 4.0 uygulamalarını destekleyen çerçeveler oluşturma konusunda politika yapıcılara rehberlik etmektedir.

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Cite This Article

Gezgin, A. Y., Balcıoğlu, Y. S. (2026). A Content Analysis Case Study of Managers' Perceptions of Industry 4.0 Technologies. Verimlilik Dergisi, Cilt: 60 Sayı: 2, 605–630. https://doi.org/10.51551/verimlilik.1786326

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